(Filed Under wholesale Lingerie News). Pepper, the new company that claims it is “the first brand to design products specifically for women with small boobs,” is now interested in “working with select retailers” to expand its distribution.

Launched with a Kickstarter campaign, the brand originally began selling direct to consumers off its own website, as well as on Amazon. The bras are made in Colombia.

In an interview with BODY, co-founder Jaclyn Fu explained what led her and her partner to create the line. “When I was younger, my mom would encourage me to eat more papayas because there’s a Chinese belief that papayas make your boobs bigger. Let’s just say I got a lot of vitamin C as a teenager...but nothing else changed! I grew up thinking my body wasn’t ‘enough’ because I was constantly teased about having small breasts, and compared myself to the Victoria’s Secret models that I saw. I was forced to shop in the teens department to buy bras, and even then I didn’t quite fit them and had awkward bra gaps.”

“While many companies have embraced body positivity when it comes to including more plus sized representation, breaking the taboo of menstrual cycles and designing for comfort rather than hyper sexuality, we don’t see these same trends being applied to the small cup size category,” she continued. “Many people don’t even know that this body image issue exists for small-chested women. My mission now is to help women redefine their own body standards and celebrate the body they’ve got. So I partnered with my co-founder and COO, Lia Winograd, to create a company that would empower small-chested women to embrace the ‘flat’ in ‘flattering’. Growing up in Colombia, a country with one of the highest plastic surgery rates in the world, Lia deeply recognized the need to shake up how women viewed their body. Pepper was born with the mission to spread body confidence for small-chested women, closing the literal and figurative gap in the market.”

The company offers two styles, the All You Bra, which it retails for $49, and the Limitless Wireless Bra, retailing for $46.

The All You Bra was “designed to help small-chested women embrace the body they have and finally find an everyday, underwire bra that is both comfortable and flattering. It was a huge hit because for the first time, it actually fit and eliminated cup gap issues. Our All You bra comes in sizes: 32AA, 32A, 32B, 34AA, 34A, 34B, 36AA, 36A, 36B, 38AA, 38A, 38B.”

“Our second style, the Limitless Bra, delivers the same ‘OMG FINALLY’ feeling that our first bra does, this time sans underwire. Women should buy the Limitless Bra because it solves the problem of having to choose between nipple coverage, comfort or aesthetic. This design lifts what you got, without heavy push up padding or underwire.” This bra comes in sizes XS, S, M, L, XL.

Why is the company called Pepper? The website offers this explanation: “Our brand is inspired directly from our community: fun, feminine, unique. Like the spice, we are small, but fierce. We also love that pepper is an alliteration for ‘petite’!”

Contact Fu at jaclyn@wearpepper.com.

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Published 02-13-2019 by Nick Monjo