(Filed Under wholesale Lingerie News). Dominique is offering two new styles for 2019. “The first is the Nanette (our first nursing bra). And second is the Lena (lace minimizer),” according to Michael Chernoff, CEO.
“Initial response has been great,” he continued, noting that both styles are already shipping. The Nanette bra retails for $52.00 and sizes available are 30-44, B-G. The color offered is nude. The Lena bra retails for $55.00 and sizes available are 30-42, B-G. It comes in Black and Nude.
“As with almost all our styles, they are born out of our customer needs. We had received numerous requests for both of these styles,” explained Chernoff.
Dominique will be showing for the first time at the Las Vegas Curve show in early February. “This is our first Vegas show and we are very excited. Initial response has been great and we have quite a few meetings already scheduled.”
One of the reasons for exhibiting is to expose the brand to more West Coast stores. “While we sell worldwide we are hoping to increase our presence on the West Coast. Due to our proximity we definitely are better represented on the East Coast,” said Chernoff, whose company is based in New York State. The company will also be showing, as usual, at Curve in Manhattan later in February.
The CEO concluded, “we look forward to another year of great growth. We continually strive to exceed our customer expectations with our industry-leading quality and customer service. This has always been our core focus.”
Vice president Kevin Byrnes is the main sales contact for the brand; he can be reached at kevinb@dayleen.com, or (914) 595-4146. He will attend both shows.
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