(Filed Under wholesale Lingerie News). Montelle Intimates, the Montreal-based producer, announced a new partnership with Rya Collection, a line of “ethereal lingerie and sleepwear for women,” created by Flora Backer.
Backer is well known as the co-founder, in 1983, with her husband Marvin Backer, of Flora Nikrooz Lingerie. That company was eventually sold and is now a division of Essential Brands Inc.
The Montelle announcement explained Flora Backer’s original “boutique collection pioneered the concept of bridal lingerie and rapidly gained worldwide notoriety with its romantic pleats, sumptuous fabrics, and eye-catching detail. Backer left Flora Nikrooz after more than 30 years with her namesake brand." Recently Backer launched Rya, "influenced by a new generation of passionate, independent, and ambitious women.”
“In the partnership, Rya Collection will take advantage of Montelle’s extensive distribution network and established infrastructure, supporting the brand’s growth and penetration objectives. Rya Collection customers will benefit from the industry-leading service of Montelle’s dedicated customer service team, an international sales presence, a strong inventory management system and warehousing in Canada and the U.S. for swift order processing and delivery. Flora and her team will continue to lead the brand from a creative perspective and will keep the fastidious quality control the brand is known for.”
Montelle president William Haddad declared, “Flora Backer is a force and much loved presence in the intimates industry. Her magical new brand, Rya Collection, has caught the fashion industry’s attention and is growing at an explosive rate. We couldn’t be more pleased to share this much-loved line of intimates with our customers and look forward to a promising future in our partnership with Rya Collection.”
Flora Backer said of the partnership: “I love the synergy between Rya Collection and Montelle. We share similar values and a commitment to creating inspiring lingerie that our customers will love. We are thrilled about this partnership and look forward to taking Rya Collection to the next level.”
Manufacturing women’s intimate apparel since 1994, Montelle offers several other brands including Fleur’t, HookedUp Shapewear, miel and Lusomé. It claims its extensive collection of contemporary lingerie, loungewear, sleepwear, shapewear and athleisure is “currently available in over 400 fine lingerie boutiques and select online retailers, as well as on the brand’s own websites, in North America, Europe and Asia.”
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