(Filed Under wholesale Costume News). Daisy Corsets, which makes corsets with a wide variety of applications, reported its “strongest Halloween season ever.”
“We certainly didn’t anticipate such a strong Halloween, with the holiday falling on a Wednesday this year,” declared Jennifer Reynolds, co-owner of the company. Part of the success was due to the growing trend of do-it-yourself costumes, she said. “Corsets are one of the most sought-after items for women when they are creating their own costume look.”
The extensive assortment at Daisy Corsets is another factor in its success. “With over 500 stocked styles to choose from, we are the one-stop shop for retailers to find any style corset that they are looking for.”
Included in the Daisy Corsets’ collection are over 200 designs with corsets already incorporated into costumes. “We have seen an increasing demand for high-quality costumes as well. Our top selling costumes for 2018 all had a wholesale price point of over $100. A lot of retailers don’t think that they can sell a $200 costume,” Reynolds continued. “But we continue to see our retailers bringing in our costumes, and quickly realizing that their customers are willing to pay for the quality and function that our costumes offer.” An important element to the company’s success is that “all our costumes feature a corset as a base — making the costume double as a shapewear garment — something that makes our costume line truly unique.”
“Daisy Corsets has quickly become the go-to company for boutique-style stores to offer something unique and different than the big box stores,” concluded Reynolds. “The demand for high quality corsets increases year-after-year, and Daisy Corsets has experienced tremendous growth since it first started nine years ago. The current holiday season has seen the same demand for corsets, strongly carrying through Valentine’s Day.”
“2018 has been an amazing year, and 2019 shows no slowing down. We are excited for our retailers to see what we have in store for the new year!” For more information on Daisy Corsets, contact Jennifer Reynolds at (314) 587-9218;Jennifer@DaisyCorsets.com or visit DaisyCorsets.com.
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