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current news

Promotions Help Raise Crisscross Brand Appeal


Jean Criss, center, with models wearing Crisscross styles.
Jean Criss, center, with models wearing Crisscross styles.

(Filed Under wholesale Lingerie News). Jean Criss, the founder of Crisscross Intimates, continues to promote at important media and celebrity events, raising consumer awareness and demand, and making her products the more profitable choice for retailers.

Earlier this fall she added “a variety of new criss-cross bras to the collection just in time for a launch at the September 2018 Hollywood Emmy Awards, Luxury Red Carpet Event.”

At the affair Criss, who, in addition to being a fashion designer and cancer survivor, is also an author, speaker and media specialist, “showed top talent, celebrities and media a few new bra styles paired with leggings and colorful micro-fiber briefs and thongs.” Soon after she added four new bra styles to her mix and match collection, “in a variety of bold and seasonal colors that complement the entire Crisscross apparel line.”

“These new bras can be worn as activewear or post-surgical bras, offering great support and are versatile in size,” Criss told BODY. As her Crisscross trademark suggests, “all new styles have a criss-cross front wrap and are oh, so comfortable.” The new additions include Halter, Strappy, Laceback Halter and Laceback Bras.

At the Emmy event Criss gifted “scented and colorful bath fizz bombs, hip chic wallets filled with $20 and $50 gift cards and Crisscross thongs to many talent and media who participated in the program, plus provided a matching bra and panty set to top editors for review.” She also was “invited back stage during the Emmy celebrity rehearsals and rubbed shoulders with a few of this year’s nominees,” and has since been “invited to return as a key sponsor.” Criss added that her participation has been welcomed “at the Oscar’s, Academy Awards, MTV Awards, ET online, celebrity game shows, Critic’s Choice Awards, celeb festivals, Rachel Ray show, Teen Choice Awards, among other top Hollywood events.”

This fall, Criss “participated in a pre-Thanksgiving promotion on Entertainment Tonight TV, an online promotion offering five Crisscross briefs as promotional giveaways to call-in listeners.” She emphasized that her “media and marketing continues to influence Hollywood marketeers and those near and dear to her in the healthcare and intimates marketplaces.” Contact Criss at jean@crisscrossintimates.com or at (908) 247-8443.


more wholesale Lingerie News >>

Published 11-28-2018 by -

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