top shadow

current news

Walmart Declares Bare Necessities Acquisition

(Filed Under wholesale Lingerie News). Walmart closed a deal to acquire Bare Necessities on Friday, October 12. Terms were not disclosed.

Both Noah Wrubel, CEO, and Bill Richardson, COO, the co-founders of Bare Necessities, will continue to manage the online retailer, which will operate “as a standalone and complementary brand to Walmart’s other eCommerce sites” according to information in a series of company releases.

Denise Incandela, head of fashion, Walmart U.S. eCommerce, welcomed the two executives “and the rest of the Bare Necessities team to the Walmart family. I look forward to working with them to build a best-in-class intimates customer experience across Walmart U.S. eCommerce.”

Wrubel will also “oversee the intimates category across and,” according to the retail giant. “Over time, for those brands that would like to serve additional customers, Walmart will work to integrate Bare Necessities’ assortment onto and”

“The acquisition of Bare Necessities is a part of Walmart’s strategic effort to acquire category leaders with specialized expertise and assortment that can help enhance the customer experience on and This acquisition follows several recent efforts by to establish itself as a fashion destination including, expanding its assortment by introducing new brands like the recently launched exclusive EV1 line with Ellen DeGeneres and its Lord & Taylor premium brands shop.”

Founded in 1998, Bare Necessities currently offers “more than 100,000 SKUs from more than 160 brands, including an extensive assortment of bras, swimwear, shapewear and sleepwear,” according to Walmart. “Intimates, a category that has been aggressively growing online, has complex sizing and highly specialized products. Bare Necessities will bring deep category expertise, a content offering designed to educate intimates shoppers, as well as strong brand relationships and operational capabilities.”

“The acquisition of Bare Necessities fits well into our broader acquisition strategy, which includes two different types of companies: 1) category leaders with specialized expertise and assortment that can help enhance the customer experience on and (think Hayneedle, Moosejaw and and 2) digital brands that offer unique products customers can’t find anywhere else (think Bonobos, Modcloth and the recently-acquired ELOQUII). Bare Necessities fits into the former.”

more wholesale Lingerie News >>

Published 10-12-2018 by -

Related Articles

FTC Fines Stores $5.5M For Fake Bamboo Claim
Walmart Declares Bare Necessities Acquisition
Walmart Brazil to Open 80 Stores
Davis to Head New Walmart Division
Walmart To Close Moscow Office
Walmart Sales Slow In 1q
Walmart: Clark Replaces Bond

Comment on this article, brand or product

Disclaimer: The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.

NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2022 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2022 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to
bottom shadow