(Filed Under wholesale Lingerie News). Starting in the early 1990’s, retailers and consumers came to know Parisa as a lingerie brand that delivered a series of technological innovations in bras, as well as the latest in fashion. More recently, the company behind that brand, AFR Apparel International, launched a premium swim brand, A. Ché, with similar results.
Almost from the beginning, AFR, as happens only with the most successful brand owners, began receiving requests, from the most famous and demanding retailers, to produce private label collections for their stores.
Today, after a long evolution, the bulk of AFR’s business comes from private label production, a business model that CEO Amir Moghadam actually prefers. “I have worked with several leading brands in the past, both here and elsewhere, and from the standpoint of profit and predictable business, year to year, private label has many of its own advantages.”
“Our expertise is making the most complicated garments at the best quality for the lowest prices possible. We have decades of experience and know American fit and comfort in variety of size ranges,” he continued.
“Basically our clients come to us for fit, comfort, quality and price, as well as on-time delivery. We are good at all aspects and these are reasons for us being very impactful and reasons for our success.”
With 35 years designing and producing lingerie and swimwear, Moghadam has been part of several innovations that have led to success for his brands as well as his retail partners. “I am not sure you are aware, but Parisa was the first company in the U.S. to start using flat foam to make molded cups for bras, at least to best of my knowledge.” He continued, “making molded cups using carved foam blocks was obviously not a suitable method as it created “silver dollar impressions in the apex area.”
“Parisa was also the first company to make molded T-Shirt bras using flat foam for a leading lingerie catalog, which was one of the greatest successes in their history at the time.”
AFR has equally extensive experience with women’s swimwear. “Overall we currently make triangles, camisoles, separates and one pieces and, of course, every complicated wired garments.” Activewear is another area of competence. “We are currently making several sports bras from B-DDD cups with great selling records. All other active wears are very simple tasks for Parisa.”
Plus sizes have become a growing part of retail strategies in recent years, and Moghadam boasted, “We are extremely good at making extended sizes. Some of the best available in the market. We produce all the way to 56-F.”
Working with a network of dedicated Asian factories, and with its own office in Hong Kong, AFR produces “about 500,000 pieces per month give or take.” He noted that he has the capacity to produce higher quantities of simpler intimates, “but producing the most complicated garments is where our expertise is.”
Asked about how his focus has changed over the years, Moghadam explained, “on the private label side of things, we get to work with many of the leading retail names in the business, as well as with the latest fashions. We enjoy the variety and the challenge of being the go-to guy for the most difficult challenges.”
Contact AFR at firstname.lastname@example.org or (818) 773-5000.
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