(Filed Under wholesale Lingerie News). Fashion Forms, the adhesive bra and solutions product specialist, has again demonstrated its continuing commitment to enhancing its products for its retailers with a dramatic bus advertising campaign.

The latest program (which follows several other similar consumer promotions in the past) are huge ads on the sides of “75 Manhattan bus “ultra super kings,” which travel through all major areas of Manhattan, from the downtown hip and trendy areas of Soho and TriBeCa, the high traffic midtown areas such as Rockefeller Center, 5th Avenue, Park Avenue, etc., to the residential Upper East and West Side areas,” explained Erika Defibaugh, an account executive with Outfront Media, which arranged for the ads.

“These buses make quite an impact and are impossible to miss! The ultra super kings are the largest bus format that we offer and provide the highest reach and frequency of any advertising format in the NYC area. Not to mention they provide a large canvas for beautiful creative, which our retail and fashion clients tend to favor.”

The latest Fashion Forms bus ads feature four images of the company’s backless and strapless bras worn by the Fashion Forms model. The campaign, as with its other promotions, is directed at consumers and provides extra value to the company’s retail customers by driving business into their stores.

Contact Fashion Forms at www.fashionforms.com. Contact Outfront at 212-297-6564.

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Published 09-04-2018 by -