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New Shapewear to Hit Market

(Filed Under wholesale Shapewear News). Hollywood Fashion Tape, a company responsible for the production of smart accessory solutions to women’s every day apparel problems, has just entered a new business category: shapewear.

With an expected delivery date of mid-May, the company is launching seven SKUS in the shapewear category including a cami, a full body shaper, a half body shaper, a panty, a bandeau top and a bandeau dress.

The products, which will be available in nude and black, will be one size fits most, which is the equivalent of sizes 4 through 10 for the bandeau top and dress and 4 through 12 in the other designs. The most costly product will be full body shaper, which is expected to retail at $70.

The shapewear is made of a combination of nylon, spandex and cotton, said Marie Mathay of Hollywood Fashion Tape. “It is high quality and up on the bar with Spanx,” she said. Additionally, the products are seamless and antistatic.

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Published 04-06-2009 by Bruna Fernandes

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