top shadow

current news

Victoria’s Secret, Pink July Comp Sales -4%

(Filed Under wholesale Lingerie News). Victoria’s Secret and Pink July combined comparable store and direct sales in the U.S. and Canada fell 4%. As has consistently been the case recently, the direct business pulled up the overall results. Comparable sales for the stores alone fell 6% for the month.

Amie Preston, chief investor relations officer for parent company L Brands described the problem for the two labels, with “growth in beauty offset by a decline in lingerie and Pink.” During the month, she added, “The merchandise margin was down significantly to last year, driven by increased promotional activity. In August we will focus on new fashion in our Body By Victoria collection in the lingerie business and back to school in the Pink business.”

Even while comparable sales at VS and Pink brick and mortar stores have trended lower this year, L Brands has hesitated to close many locations. Between February 3, 2018 and August 4, 2018, L Brands reduced the number of stores for the two labels in the two countries by only five, dropping the total to 1165.

During that span L opened one and closed five Victoria’s Secret stores in the U.S., dropping the total to 980; and closed one Pink store in Canada, dropping the total there to six. The number of Pink stores in the U.S. remained the same at 140, as did the number of Victoria’s Secret stores in Canada at 39. — NM

more wholesale Lingerie News >>

Published 08-23-2018 by Nick Monjo

Related Articles

VS Earned $151.1M On Sales Of $1.61B In Q2
VS, Pink To Trade Independently August 3
VS Sales, Operating Income Jump Sharply
VS To Be Separate Public Firm By August
Post: VS Could Now Be Worth Over $4 Billion
Victoria’s Secret To Be Separate Firm In August
VS, Pink Comp Sales -3% In Fourth Quarter
VS Swim Catalog Arriving In Mail March 1
VS, Pink Holiday Store Comp Sales Fall 23%
Delta Galil To Open 7 VS Shops In Israel

Comment on this article, brand or product

Disclaimer: The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.

NOTE: Your Email will not be displayed.

Related pictures

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2021 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2020 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to
bottom shadow