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Paris Lingerie Show Attendance Declines 9%

(Filed Under Financial and General Interest News). The recent Paris lingerie show, Unique by Mode City, and its companion textile exhibition, Interfilière, “saw visitor attendance drop by 9%” overall.

The events, which ran July 7-9, also noted a decline in “visitors from Germany, the Netherlands, Italy and the United States.” 24% of visitors were from France, the rest from outside that country.

In an interesting bid to increase attendance, shows’ owner Eurovet previewed “plans to open to the general public in 2019,” a portion of the overall event space.

Despite the declines, show management insisted in a release, that “business at booths was positive overall,” adding there was “an increase in buyers from Russia (due to the special Paris Moscow Express program), Greece, Australia, Scandinavia, South Korea, Colombia, and Brazil,” as well as a stable number of visitors from Japan and the United Kingdom.

In a “They Were There” section, the show listed Footsie and Maison Jolie as examples of U.S. retailers that visited Unique Mode City. The examples of U.S. firms that visited Interfilière: Natori, Victoria’s Secret, Dora International, Swimwear Anywhere, Komar, GAP and Brooks Running.

Unique Mode City listed 42 brands as exhibitors from the U.S. (with several brands from the same parent company). These included: Coco Reef, Body Glove, Cupid, Carmen Marc Valvo, Alina Petra, Venus, Fashion Forms, Kenneth Cole, Ralph Lauren, Leonisa, Memoi, RVCA, Samantha Chang, Parfait, Wacoal, Kate Spade, Michael Kors, Vince Camuto, Proenza Schouler, Luli, Hanky Panky and Eberjey.

Management concluded, “on the buyer side, the leading names in international retail were at the shows. The shows noted a slight increase in retailers, big names in e-commerce, young designers, haute couture houses, and brand agents. We also noted a stable number of department stores from all over the world for Unique by Mode City, and of brands for Interfilière Paris.”

In a “new approach” to acknowledge women of all sizes, there was, on the first day, a “100% Body Positive #IfeelUnique fashion show” in which three “influencer ambassadors, Gaëlle Prudencio, Julie Bourges and Valériane Barcia, walked the runway beside 13 young women selected beforehand on Instagram.”

In other news, Eurovet annouced it is ending its Riviera Lounge show in Cannes in September. It had launched the event in 2013.

Eurovet also announced “a long-term strategic partnership” with Alibaba’s Tmall B2C sales platform “with the goal of accelerating their cooperation in China and all international markets.” The two will “explore innovative ways to collaborate on joint projects and initiatives, in both Europe and China, with the common objective of educating and informing international and Chinese brands on the opportunities of expanding their oversea activities.”

“Eurovet will provide international brands attending its trade shows the opportunity to learn more about the thriving Chinese consumer market during dedicated workshops and special events curated and co-hosted by Alibaba Group’s Tmall. Specialists from both companies will illustrate the “China opportunity,” sharing insights on the new Chinese consumer profile, local market’s trends and tips on how to leverage Tmall solutions to optimize resources, streamline processes around supply chain management, logistics and operations and ultimately succeed in the Chinese market.”

Tmall will “support Eurovet Interfilière in enhancing and consolidating its presence and awareness in China, through a number of online and offline marketing and communication campaigns addressed at the thousands of intimate apparel brands already operating on Tmall.”

Eurovet also announced a deal in the outdoor sports field with the acquisition of the B2C event agency Like That, which presents a ski festival in Annecy France. Eurovet already owns the B2B show organizer Sportair and will merge the two. — NM

more Financial and General Interest News >>

Published 07-12-2018 by Nick Monjo

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