(Filed Under wholesale Lingerie News). Exquisite Form, part of BL Intimates (BLI), is launching a new bra style as well as two new sleepwear designs this fall, Stephanie Bronk, corporate account manager, told BODY.
“True to the brand, our new style 5100514, soft cup bra with embroidered mesh will offer the same great wire free support as our current assortment,” she continued. “We wanted to be able to offer a bra with a more modern and feminine styling that would appeal to our existing customers, but would also attract a more youthful customer that is looking for a well-priced high quality supportive bra.”
“This new back-close style offers side shaping and support thanks to its side boning, and the wide elastic adjustable straps provide fit flexibility. A leotard back will assure that the straps stay in place for all day comfort. The bra is adorned with bows on the front of the straps as well as at the center-front of the bra.”
“The four part seamed wireless cups will give maximal support while the powernet wings and wide underband provide smoothing as well as additional support. This style will be offered in an extensive size range, starting at a 36C cup and will even go up to a 44DDD, as Exquisite Form Fully is known for offering those hard to find fringe sizes.”
As with all the other BLI offerings, sharp pricing has been maintained. “Exquisite Form Fully continues to offer a value-driven product with a suggested retail of only $26,” Bronk noted. “This style will be available in colors white and nude and we plan to start shipping to retailers as of early November 2018. We began presenting this style in Q1’2018 to all our customers and have since received orders or projections from them.”
Exquisite Form recently made a successful expansion into the sleepwear market, and is now adding two more styles. “We are so thankful for the success that Exquisite Form Sleepwear has seen since its launch this past March 2018 and we are very excited to be expanding the program,” the manager acknowledged.
“We decided to add a ¾ sleeve knee-length button-front robe (style 10107 / 10807) to the assortment as we were getting so many requests from our buyers for this silhouette. We also wanted to offer a style that provided more modesty and coverage than the others. This is why we introduced an ankle length long sleeve gown (style 50107/ 50807) to the program. Both styles will continue to be in our silky and breathable 100% nylon tricot fabrication, with the delicate floral applique at the neckline. The button-front robe will have self-covered buttons for easy on-off.”
Available to ship as of October 2018, both styles will retail at $38 for sizes small to XL and $40 for sizes 1x to 3x. “To start, they will be offered in our top performing colors: Midnight Black, Perfumed Rose, Victory Violet, as well as our Fall 2018 fashion color Purple Potion. We hope to be able to introduce additional colors as the program continues to grow.”
“We at Exquisite Form are thrilled to be expanding the product assortment and we look forward to the future.”
Contact Bronk at (514) 858-9254 ext 224 / Toll Free: 1-877-270-2731 or SBronk@blintimates.com.
Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.
NOTE: Your Email will not be displayed.