top shadow
BODY



































Trade Readers:
I am a STORE BUYER or OWNER
I am a Manufacturer’s Rep
I am a Distributor
I am a Textile Supplier
I am a Banker or Factor
I am an OEM Producer
I want to receive more info from this company about its products
I want to receive a catalog from this company
I want to learn more about carrying this brand in my store; have them contact me
I would like to become a manufacturer’s representative for this company; have them contact me
I want to comment on this brand
I am a store owner/buyer who would recommend this brand to other stores

Consumer Readers:
I am a CONSUMER
I am a consumer who wants to purchase garments from this company; have someone contact me
I am a consumer who wants to know how/where to purchase this product

I am a consumer who would like a consumer catalog, if you provide one
I am a consumer who would recommend this brand












current news

U.S. Sales For Calida Down 2 Years In Row


(Filed Under Financial and General Interest News). 2017 sales at the Calida Group, which offers intimate and related apparel under both the Aubade and Calida brands, as well as other products under other brands, declined in the U.S. for the second year in a row, while they expanded elsewhere around the world in 2017.

In its 2017 annual report, the Swiss-based firm, which now also sells furniture, mountain equipment, outdoor apparel and surf gear under a host of brands, reported U.S. sales fell to 4.886 million Swiss francs (CHF) (about $4.9 million at current exchange rates) from 6.182 million CHF (about $6.3 million) in 2016. In 2015 U.S. sales were even higher, 6.779 million CHF. The report does not make it clear, however, how much of the decline was related to intimate apparel or other products from the company.

Meanwhile, overall sales and profits for Calida Group rose. The firm reported net income of 16.871 million CHF (about $17 million) on net sales of 380.634 million CHF (about $385 million) up from earnings of 14.758 million CHF on net sales of 370.877 million CHF in 2016.

In its 120 pages, Calida’s annual report hardly mentions the U.S. at all, with perhaps the most prominent piece of news being the “closure of the in-house sales organization in the United States,” of the company’s Millet Mountain Group.

The 2017 report claims two accomplishments in the worldwide underwear segment: the “clear positioning of the Aubade brand, internationalization of ranges and export growth,” and the “modernization of the Calida brand and double-digit growth rates in the menswear segment.”

It also noted that during the past year, “In order to strengthen its increasingly important e-commerce business and to meet new customer requirements arising from the digitalization of sales channels, Calida Group acquired 100 percent of successful German online retail specialist Reich Online Services GmbH, which has 75 employees, with effect from 1 March 2017. The acquisition represents an investment by Calida Group in the world’s fastest growing sales channel. It strengthens the group’s e-commerce capabilities and will enable even more consistent development of the Calida brand, in an initial phase, and then the Group’s other brands in this attractive area of business. Thanks to the acquisition, Calida Group more than doubled sales made through its own e-commerce operation in 2017. These sales accounted for 8.2 percent of the total, up from 3.6 percent in the prior year. This does not include online sales of our products by our wholesale clients and online sellers.”

Speaking of the international scene, board chairman, Dr. Thomas Lustenberger and CEO Reiner Pichler, in a joint statement, wrote, “The forecast for 2018 is that markets in our segment will continue to stagnate and that the retail sector will continue to be gripped by deep and lasting change. In addition, the internet and digitalization are changing the behavior of end-consumers in a way and at a speed that we have never seen before. This is resulting in more intense competition, which we will counter by investing in our brands to ensure that Calida Group continues to perform positively in 2018.” — NM


more Financial and General Interest News >>

Published 04-29-2018 by Nick Monjo

Related Articles

U.S. Sales For Calida Down 2 Years In Row
Calida, Aubade Sales Rose Slightly In 2016
Felix Sulzberger, CEO, Resigns From Calida
Sales, Profits Decline at Calida & Aubade
Income Drops 86.5%, Sales 14.8% At Calida


Comment on this article, brand or product

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2017 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2018 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow
*