(Filed Under wholesale Lingerie News). Canada-based Allure Lingerie is launching a new line, Adore by Allure, which it describes as “intoxicating high fashion lingerie and nightwear,” at the upcoming Altitude Intimates trade show in Las Vegas.
“Adore is redefining the perception of lingerie as being only worn ‘sometimes’ through its styles that easily traverse from the boudoir to nightwear by layering with other outfits in your closet,” the company explained.
The collection launches with 26 pieces, “combining lace, sheer, sequins, tulle and wet look.” U.S. retail prices for two or three piece bra sets will range from $39.99 to $79.99. “The typical price for a body ranges from $49.99 to $59.99,” according to a spokesperson. Adore is sized small, medium and large, and “the collection will be available in stores by mid-May.”
“The woman who wears Adore doesn’t need a reason to wear lingerie; she wears it just because she feels like celebrating every moment. She is complicated and chaotic, but is always sexy.”
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