(Filed Under wholesale Lingerie News). At the last New York Curve show we stopped by to admire the colorful lingerie at the CLO Intimo booth. We asked about new directions for the company, and about what seemed to be a sexier, more provocative feeling with the collection.
Designer Claudia Ochoa, nodded, but explained then (and expanded in follow-up email exchanges), “We’ve always been pretty sexy, but wearable every day. Not so much special occasion as feeling special all the time. Bright colors and sexiness are what Colombia is all about and that’s where I’m from.”
“CLO Intimo (CLO being and acronym of my name: CL O) was founded in 2003 and the idea was to create something that wasn’t really in the market at that time: non-padded, no-wire soft bras that were colorful and sexy. Young minded styles with a definite South American (Latin) flavor, but better quality than what was coming from there. We started with European fabrics, but as Colombian fabrics got better, we moved exclusively in that direction.”
Ochoa continued, “I think this still sets us apart although there have been many new companies with varying styles. Our colors are always very unique (we don’t follow trends) and our fit can compare to the best and biggest brands in the business. I grew up in a home based sewing company, it was my life from the minute I was born. Even before that, my mother was sitting at a sewing machine while she was pregnant with me, probably the first sounds I heard. I went to design school in Colombia, and when we started the company I had already worked in the business for 10 years in Colombia and NYC. My mother, who still helps with designs, is a lingerie fit savant, no spec sheets just eye and experience.”
“We are based in NYC and manufacture with small family owned companies in Medellin, Colombia, so we have one foot in each market. We try to take the best of both and make it work for the U.S. market.”
Currently the bras in the line range from $40 to $80 at retail, the chemises, from $80 to $140 and the panties from $18 to $40. Parts of the collection are sold by such stores as Azaleas, Brooklyn Fox, Coup de Foudre, Oh Baby, Lulu’s Nouvelle, Birdies and Anthropologie. Ochoa explained, “We do two [collections] per year with deliveries every month; January through June and July through December. Contact CLO at firstname.lastname@example.org or (212) 244-2414.
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