(Filed Under wholesale Lingerie News). Brabar is a small new collection of “supportive bralettes specifically designed for petite and full busted teens with smaller bands, larger cups” according to founder Wendy Herman.
“Today many teens are wearing bands that are too big and cups that are too small. That is what is available where they shop and they remain unaware. We are servicing bands 28, 30, 32, and catering to the petite circumference of some full busted high school and college aged teens.”
Herman has had an extensive career in intimate apparel, previously working as the president of Yummie; vice president at D2 Brands, a division of Delta Galil; and 14 years at Calvin Klein Underwear, including several as vice president. Since 2016 she has been president of Innerwear Basics, which she describes as a “think-tank and launching pad” for companies involved with intimate apparel, as well as being Brabar’s parent.
On the Brabar website four styles are listed for sale: the HUG “V-lace back bralette” retailing for $38.00; the HUG “open back halter bra,” retailing for $34.00; the HUG strappy bralette, retailing for $36.00; and the HUG t- strap lace halter, also retailing for $36.00.
Two sizes of the bras are offered, according to Herman, “(28-32) C/DDD and (32- 36) C/DDD.” Assorted colors include: Black, Asphalt, Natural Grey, White, Navy Peony, White, Ballet Slipper, Vanilla Ice, Autumn Maple, Lime, Marina, Golden Olive and Port.
The Brabar website opened in November, 2017, the same month “Bare Necessities launched the line.” She added, “The market will be introduced to HUG by Brabar at Curve in February.”
Asked about the stores she is targeting, Herman replied, “HUG is appropriate for specialty chains or online where teens often shop alone or intimate boutiques where they may shop with their mother. Genetically full busted mothers often have full busted daughters. These are also the same customers that need a level of service not otherwise available in specialty chains.”
The founder noted that “The HUG bralettes were inspired by teenage girls wearing structured bras underneath unsupportive bralettes.” She added Brabar “was born of a desire to educate teenage girls about fit and the importance of wearing the right size bra; because comfort is the foundation of confidence.” Contact Herman at BRABAR@innerwearbasics.com. — NM
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