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current news

Fitatti: New Shapewear, New Way Of Selling It


(Filed Under wholesale Lingerie News). Fitatti, a new shaping and slimming apparel label, based out of Los Angeles, has just launched!

All products will be exclusively available in participating retail stores and not sold through any internet retailers or department stores.

Fitatti is designed to address the consumer’s desire for comfortable compression wear, and also specialty retailers’ critical need to partner with brands allowing them to thrive.

“Shapewear is generally uncomfortable, constrictive, unattractive and difficult to wear,” began Paul, Fitatti’s owner, and a Los Angeles-based seamless producer, with decades of experience making apparel in his own factory. “Most shaping garments do not take into account just how many different body types there are out there.”

“Fitatti, which borrows letters from the phrase, ‘FIT All The TIme,’ provides for a multitude of sizes and body types to ensure a great fit for consumers.”

Fashion Slimmer© is Fitatti’s innovative seamless knitwear technology, integrating various rib patterns throughout each garment to achieve different levels of targeted compression while offering optimal comfort.

Garments are priced :

MSRP

Cami: $45.00

Slip dress: $69.00

Leggings: $79.00

Tank: $49.00

Tube: $40.00

“We are launching with 5 perfect pieces that every woman wants in her wardrobe. These include a racerback tank, a tube that is perfect for layering, a cami with adjustable straps, a dress that can be worn as a slip, and the perfect legging. The top pieces are all meant to be worn alone or as a layering piece. We will continue to add newness as well as new colors to keep up with the demand.”

Meanwhile, as many specialty retailer owners know, a desperate need has arisen to fill their racks with brands that encourage shoppers to return to their stores to buy again, rather than the same labels at discounted prices online or at a local department store.

“Fitatti is a fashionable and stylish shapewear line, designed to be shown, fitted and sold by specialty retailers. When a consumer wants more Fitatti they will need to return to the store that originally fitted them. This is important because it increases foot traffic, and allows for personalized fit service, if needed,” said Paul.

To further support specialty retailers, Fitatti has designed a unique “no minimum order quantity, no inventory wholesale program.” What that means is that retailers are supplied with an array of styles in the various sample sizes with which to fit consumers. The company will then ship the order direct to the customer. Of course, retailers that choose to, can maintain a large inventory at their own shops, but Fitatti prefers no inventory for all retail stores.

Another innovation is the company’s “Product/Design Crowd Sourcing Program” which incorporates customer designs emblazoned with their own label: “Fitatti by Jane Smith.” Other advantages for specialty retailers are that they can order product online, on a special wholesale-only web portal, and all the designs are made in Los Angeles.

“We are currently setting up a network of stores across the country that are introducing Fitatti to their customers. We are building a small army of retail partners to launch Fitatti,” said Paul. “We know the value of these partners and will remain committed to their lasting success. We will do everything we can to support their success.”

Behind the launch is Paul himself, who has been producing seamless garments for many of the most well-known and fashionable retailers. “Fitatti is a new wholesale web-based platform, but we are old in the sense that we are keeping U.S. made value. We have been meeting the needs of the most demanding retailers and consumers with our products since 2003. And our vertical production facility based in Los Angeles means we can ship as soon as the order comes in.”

For more information on Fitatti products and the retailer network contact Nicole Weaver, Design Coordinator, at nicole@fitatti.com or visit our website at www.fitatti.com.

— Paid program.


more wholesale Lingerie News >>

Published 01-28-2018 by -

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Fitatti: New Shapewear, New Way Of Selling It


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