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Parfait: ‘Perfect Figure’ Promotional Campaign

(Filed Under wholesale Lingerie News). Parfait’s new promotional campaign explores the meaning of the words “perfect figure” from the perspective of six women, all with different body types.

“With the New Year brings new resolutions to conquer, and for many that means changing their body in some way to “fit in” to societal norms,” explained a company spokesperson. “But what does it mean to “fit in” and what exactly is a “perfect figure?””

The company “posed the question to six inspiring women of varying backgrounds, abilities and body types, all redefining what it means to have a #PerfectFigure. The resulting campaign showcases these women through an empowering series of photos and short films, all bravely baring body and soul while breaking down barriers and challenging conventional thought. #PerfectFigure launches this month and will live online at as well as through the brand’s Facebook page, Instagram account and further social media channels.”

“To me, having a “perfect figure” means just being comfortable, 100% comfortable. Doing whatever it is you like, whoever it is you are. If there are things you want to improve on, do it. But not to be anyone else’s type of perfect. You only need to be the type of perfect that YOU are happy with and want to be!” stated Tanesha Brown, also known as Vitiligo Queen and #PerfectFigure advocate.

The six women in the campaign’s photo series are seen “baring all from petite to curvy, stretch marks to vitiligo, differently abled to differently identifying,” according to the company. “Journalist and fashion blogger Amy Stretten is mixed race Native American from the Chickahominy tribe of Virginia; Tanesha Brown (a.k.a. Vitiligo Queen) is a mother, makeup artist and motivational speaker living with vitiligo; Candice Kelly is a plus-size model, blogger and advocate; Tatiana A. Lee is an actor, model and lifestyle blogger living with spina bifida; Kelsey Rose is a mom-model-entrepreneur living with vitiligo; and Gloria is a vegan mom-model proudly navigating the modeling industry with visible stretch marks. The campaign will follow with a series of short films further challenging the status quo from body image to bra fit, through intimate interviews, insights and how-to’s.”

“A perfect figure to me has nothing to do with one’s body type. Having a “perfect figure” means loving yourself just as you are, seeing yourself as perfect despite what flaws one may have according to society. Being a #PerfectFigure in this campaign means sharing my self love with the world, inspiring other women to love themselves unconditionally too.” – Amy Stretten, journalist and #PerfectFigure advocate.”

According to Parfait, “A number of dynamic influencer partnerships will further amplify the campaign, including collaborations with bionic model @rebekahmarine, bra fit expert and body image advocate @hurraykimmay, plus size style blogger @nerdabouttown and more. A series of self-love sweepstakes and body-positive events will take place throughout the year as well, encouraging participation and community through such exciting activations as Curvy Con in NYC, CurvyGirl Fashion and Beauty Conference in Chicago and Curve Fashion Festival in the UK.”

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Published 01-28-2018 by -

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