(Filed Under wholesale Lingerie News). With sales to a dozen brick and mortar stores in North America and the U.K., and a growing online following, Carrie Russell of With Love Lingerie seems on track to grow her wholesale business in 2018.
“I’d love to partner with more boutique lingerie retailers who offer fashion forward lingerie and focus on strong bonds with their clients,” she told BODY.
“I sell fashion lingerie with attention to integrating current fashion trends into lingerie. For example, the cut of our current best selling bodysuit reflects the 90’s high cut leg as well as the use of sheer mesh. Our best selling pieces are our bralettes, garter belts, panties and bodysuits. Our suggested retail prices range is from $30 to $150 USD.”
The company is based in Toronto and “all design and production is done in North America.”
Asked what sets her styles apart she replied, “Our designs are current and run alongside current and upcoming fashion trends as our designer is very involved in trend analysis. We produce in house, so we can send out retail orders four to six weeks after the order is placed and can provide retailers with “in the moment” season pieces as we work on small capsule collections throughout the year.”
Russell added, “We offer two different sides to our line. We have With Love: luxury classics including bridal pieces.” And there is also “Love Bites: more risqué style pieces with edge.”
Another difference, the designer continued, is that “Being made in North America, With Love can respond to orders and customer feedback quickly. We don’t work on a model that has boutique clients ordering six to eight months in advance of the season. We work on capsule collections throughout the year and can have pieces sent out within four to six weeks of an order. Also our minimums are low. Our initial minimum order is only $300, so we are very retailer friendly.”
With Love sells on Etsy.com and “The majority of our online sales are from the U.S. so a 2018 strategy is to partner with more U.S.A. based retailers so our customers can visit brick and mortar stores to see and purchase our products. We aim to partner with retailers who value North American made items, that are interested in having small capsule collections to feature throughout the year, rather than only during the spring/summer and fall/winter stock switch over times.”
Russell continued, “I really enjoy the strong relationships we have with our retail partners. Often we take feedback from boutiques and [it is] taken into consideration in our upcoming capsule collections.”
The designer has an extensive background in the industry, which began about a dozen years ago. “I was hired as a designer at a lingerie brand right after graduating design school. As a junior designer at the firm I traveled to the Salon de la Lingerie in Paris,” as well as to shows in “New York and LA for fabric and trend sourcing. After a few seasons with that company, I realized there was not the opportunity for growth in the department so I moved on to work with a luxury evening wear label. I really got a sense of things like domestic production costs, pricing, event planning and marketing, as well as how to manage a team of people. Before launching my own line, I freelanced as a production manager and brand consultant for budding brands as well as began teaching fashion design.”
Contact Russell at email@example.com.
She noted, “At this time we don’t have a U.S. distributor but would be open to chatting with a distributor or independent sales rep in the U.S.A. if they think With Love Lingerie would fit in the catalogue of brands they currently rep.” — NM
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