(Filed Under wholesale Lingerie News). “I created my brand in 2012, and I’m back in the U.S. market,” explained the owner and designer behind Velvette lingerie, referring to her upcoming exhibition at the Curve show in New York. “I like the energy here.”
Paris-based Velvette da Silva, who goes by her first name, had previously experimented with a small New York show in the years following the launch of her line, and then returned to the Curve show last August after an absence from U.S. exhibitions in 2015 and 2016. She is hoping to connect with more “concept stores, department stores” this February.
Velvette told BODY she originally created her line because “I didn’t really find any lingerie for me. Too much sexy, not so modern. So I decide to work in a lingerie line, but a lingerie that a woman wants to wear for her, like she [would] choose a jewel, or a perfume. Comfortable lingerie.” The designer has previous design experience in apparel and childrenswear, and worked for such firms as Celine, Vanessa Bruno and John Galliano.
Velvette described her collection as “delicate lingerie,” with “soft bras and panties” and “sets with underwire.” There is “a French touch” with feminine styling and embroideries. “Fabrics are like second skin, really soft.” The U.S. retail price for a set is “around” $120.
Examples of North American stores that are already selling Velvette include Giorgia in Tribeca, Azaleas in Manhattan, Room no. 3 in Minnesota, Christy Love in Nashville and Amour in Canada.
The designer has previously exhibited at the Eurovet show in Paris, and added that, for her, “the French touch is really appreciated,” in the U.S. “And also, it’s more efficient in the U.S. You get orders, during the show. Networking is also really interesting there. In Paris, it’s more quiet “wise.”
Velvette herself will be at the upcoming New York show and can be contacted at email@example.com. — NM
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