(Filed Under wholesale Lingerie News). Aporei (rhymes with the Italian pronunciation of amore) is a lingerie collection by owner and designer Andi Vance Fagen, that is looking to transition from strictly custom made to wholesale in 2018.
The name itself comes from “the Galician word apoñer meaning to yoke together. Which again blends back to the sophisticatedly sexy, blending two separate ideas to make something beautiful,” she explained.
“Aporei launched in 2012 as a small custom made shop. At the time I had just relocated to Miami and was looking to provide custom services for women looking for well made lingerie, wedding dresses, bridesmaid dresses, and little girls clothes. We just recently launched the ready to wear items late this summer.”
“As of today, Aporei is not in any retail locations,” she continued. “We just started our out reach to local boutiques in Miami and Des Moines, with a few leads to potential January orders. My 2018 focus will be to grow the wholesale business.” Currently the line is sold from its website, www.aporei.com, and an Etsy shop. “We also started a fulfilled by Amazon business this past month (domestically).”
“I grew up always sewing with my mother. We didn’t have a lot of money so when it came to prom, homecoming, or any big event we always decided to make my dresses together. This started my passion for custom made clothing which I did on the side through high school and college, and brought me to designing and making my own wedding dress last year. I also have a bachelor of science in apparel merchandising, design and production from Iowa State University. During my junior year I had an internship at Aether Apparel in Los Angeles and fell in love with tech design and the business behind production. The next summer packed up everything and worked in the Los Angeles fashion industry for NSF and Sol Angeles doing product development, design, tech design, sourcing, and production roles for these small companies. I worked with factories domestically and overseas during this time until moving to Miami for my husband and carrying on remotely at Sol Angeles while building Aporei. I decided to grow the line to ready to wear after I started making lots of lingerie for custom bridal shower gifts. I noticed a lack in the industry for lingerie that women want to wear. Everything I kept finding was catered towards a male fantasy, too expensive or, dare I say, basic when it comes to mass retailers. I finally made www.aporei.com an ecommerce site in June of 2017.”
Asked what sets her collection apart, Fagen responded, “#1 Aporei began with custom made pieces, meaning I was constantly listening to each woman’s concerns and wants and based the line upon that knowledge. The tag line is Sophisticatedly Sexy because it is lingerie a woman WANTS to wear. Not to entice a partner, not something she only does on special occasions. She likes to wear it because it helps bring out her inner self.”
“#2 Half of the pieces are hand-made in the USA.”
“#3 Next month I am launching a campaign to give a portion of the proceeds to Girls Inc. to empower young girls, so that the next generation of women never have to say #MeToo.”
The designer continued, noting, “we offer competitive margins. My intention is to always keep the overhead low, and to pass those savings on to the retailer and ultimately the consumer. Because of my background in small businesses, I not only have experience in designing, but also sourcing, producing, negotiating and marketing. This allows me to always keep the staff tight and the expenses low.”
Prices range from a floral lace bra and cheeky panty set at $30 wholesale (MSRP $60), on up to a floral lace “maxi robe” at $40 wholesale (MSRP $80). Currently the collection is small and includes a few other bra and panty sets and body suits. But Fagen plans to expand. “With the success of the maxi robe, I am working on a few robe styles for 2018. For Valentine’s day I am going to launch a few of the classic styles in limited edition colors. In addition I have plans for silk pajamas and waist garters.”
What is her retail strategy? “I really want to have a presence in smaller boutiques to start. I don’t require a minimum buy, and I want to help their business expand while growing mine. In the long-long term, I would love to find a large retail partner to do some private label collections.” Currently Fagen is looking for an independent sales rep.
“If I could leave retailers with one note,” she concluded, “it is that I am constantly listening to feedback and do my best customer service no matter how small the client. Even on the Etsy platform you will never see a review that I didn’t do my best to make their order special.” Contact the designer at firstname.lastname@example.org or email@example.com or (786) 505-4570. — NM
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