(Filed Under wholesale Lingerie News). Fit Fully Yours, the lingerie firm that specializes in full cup bras, recently added two new color versions of its best selling Maxine bra: Silver Stripe and Hot Red. “Feedback has been very positive and customers love the colors,” according to a Ana Gladysz. “Hot Red is an amazing color not only for the Christmas season but also for upcoming Valentine’s Day! It is definitely time to restock it. It is available in sizes 30-46 D-J with matching briefs, S-XXXXXL. In all Maxine is now available in ten gorgeous colors: Fawn, Black, Bilberry, Dark Teal, Mocca, Pink, Violet, Sky Blue, Silver Stripe, Hot Red.”
Gladysz added in an email the new “Serena Collection has been a huge hit! Serena arrived at the end of August and it has consistent, very strong re-orders and very positive feedback. This three part construction, full coverage underwire bra is not only beautiful but very supportive. It also give you a very feminine and sexy look. Coated metal J-hooks convert to a temporary racerback style. Fabric used in this collection is very soft and has textured look. Size range is 32-44 C-J with matching bikinis, S-XXXL.”
In other news the company has added a Blue/Silver color version to its Sport collection. “It is as an amazing alternative. Great fit and support! We now have three beautiful colors available: Black/Grey, Silver/Teal and Blue/Silver. All three colors are definitely great choices and customers love them all! Size range of this amazing collection 28 C-F (yes 28 bands!); 30-40 A-H; 42 B-G and 44 B-F. Matching boy shorts XS-XXXL.”
Finally, a new color has been added to style B2536, the Joyce Collection. “Hot Red!!! Perfect for Christmas season and upcoming Valentine’s Day. Joyce is a very feminine full coverage bra. Beautiful embroidery makes you feel not only sexy but very comfortable. A great seller available now in three different colors: Black, Cafe and Hot Red. Size range 30-44 C-J with matching panties: thongs XS-XXXL; bikinis XS-XXXL and garter belt XS-XXXL (garter belt available only in Black and Hot Red).”
Fit Fully Yours has been collecting retailer reviews and shared some: “Yesss we did get the Serena in!” declared Larissa Adams with It Fits Lingerie in Nanaimo, British Columbia. “They are doing so well, and selling so quick. The fit is great. It looks really comfortable, and gives a bit more coverage than the Nicole. Definitely have customers hoping for other colors in them :).”
Added Jackie Keto at Her Underthings in Albany, New York, “That Serena is selling LIKE CRAZY!!! Everyone is asking for a second color! =].” She added, “You’re going to get weekly orders for it, I know. See attached for restock, as well as adding sizes and one for me too =].”
Wrote Jeanne Emory at Bra Genie in Mandeville, Louisiana, “My TEAM at ST 1 is loving the new Serena bra, so I’m ordering some key sizes for ST 2. Thank you!”
Another comment came from Liette Landry at Josephine Lingerie in Caraquet, New Brunswick, Canada. “We had ordered Serena Lace to try and see and we really liked it so we are going to bring it in. We really like working with your products. And the price point is really working for our store.”
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