(Filed Under wholesale Maternity News). Belabumbum, the lingerie collection that has evolved to focus on maternity and nursing wear, has added two new bras and a lounge line.
The “Essential Nursing Crop Bra” is “Belabumbum’s newest anytime nursing bra in soft micro-fiber with pretty lace trim,” founder Heidi Rauch wrote BODY in an email. The new bra “provides great wireless support, coverage and versatility with an adjustable J-hook and a supportive power mesh inner sling. Multiple back hook and eye closures accommodate a woman’s changing body. A comfortable and supportive option to wear during pregnancy and after baby.” The full coverage bra features “easy one-handed nursing access; nursing clasp and drop down cup; shirred center front; wireless stretch cotton lined molded cups.” The straps convert to a racer back with j-hook ring, and the bra offers multiple back hook and eye closures. MSRP $56.
The “Heavenly Lounge Bra” features “an angel wing lace racer back and soft cotton cups. Pretty gold sliders add a special touch with easy pull aside access for breast feeding,” continued Rauch, calling it “a comfortable, perfect for anytime bra.” It comes with “soft, cotton double lined cups” and a “supportive soft, elastic under band.” There is no closure; the bra is “easy to slip on and off.” MSRP $46.
The new lounge group, “Lounge Chic Bundles,” is “a luxe and feminine interpretation of classic men’s pajama styles,” that are “the perfect shower gift and a hospital bag must-have. This group is finished with classic touches of piping and a touch of lace. Made of super soft pima cotton in black with pink details or heathered chambray with cream details.”
A three piece collection which includes a robe, nursing cami and lounge pant retails for $99. A two piece set combining a robe and nursing nightie also retails for $88. Contact firm at (800) 813-0655 ext 305 or email@example.com. — NM
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