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Pure Genius tailored bra, style #7539.
Pure Genius tailored bra, style #7539.

Added: Feb 2011

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Maidenform: New Bra, More Solution Products

(Filed Under wholesale Lingerie News). Maidenform has added a new bra for larger busts as well as nine new intimate apparel accessories in its continuing effort to provide solutions for all sizes and shapes of women.

Launching in spring 2018, “Maidenform Curvy will promote the famous Sexy Plunge Bra offered in sizes 11-17 (42B-44G),” according to a spokesperson. “This multi wear bra will save the day in all your plunging neckline and backless fashions. This plunge bra has some unique additions, including silicone strip lined cups to prevent slips and spillage. The bra is offered in both nude and black with low back and halter strap options.”

The new Maidenform accessories include “19mm clear bra straps that allow enough length for multi changing backs including one strap, crisscross and straight straps. Have a cute racerback tank but no solution to your strap dilemma?,” asked the spokesperson. “Maidenform introduces bra strap holders that allow you to wear racerback styles conveniently with a wider band and adjustable sizing to optimize comfort when wearing. Bra Strap Holders will be offered in both clear and multi packs that include nude, black and white options.”

To address the issue of bra straps that dig into the shoulders, “Maidenform has is the bra strap pads, which come in both fabric and silicone material. These gems create a comfortable barrier between your strap and skin dispersing the tension evenly over your shoulders. They simply attach to your bra strap and you can adjust them for the perfect fit!”

“Let’s face it, our bodies are constantly changing but it doesn’t mean you need to give up your favorite bra! Maidenform bra extenders allow you to add a little length to your back strap when you need it! Bra extenders are offered in 3, 4 and 5 hook options coming in a multi pack of white, nude and black.”

Maidenform is also offering a “low back converter offered in a wider band to provide more support when attached to the back strap on your bra. The low back converter comes in nude and black. Great solution for all your low back fashions!”

Breast petals are yet another solution product from Maidenform. Full coverage petals are “offered in both satin and silicone. Satin is a great alternative for a quick one time use under that fabulous find you wear out for the night. If you need some commitment in your life, silicone petals allows multiple wears out of one pair-simply hand wash with warm water and mild soap, dry and store for the next time.”

For additional information and pricing on the Maidenform Curvy products contact: or (905) 752-0566.

more wholesale Lingerie News >>

Published 09-29-2017 by -

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