(Filed Under wholesale Lingerie News). Parfait has launched a new lingerie and swimwear brand, MOD by Parfait, for spring/summer 2018.
The company describes the line as offering “fashion-forward styles in A to F cup sizes” with “32 – 40 bands and XS – 2XL bottoms; bra-sized swimwear from A – DD cup, 32 – 38 bands and XS – XL bottoms.”
The MOD collection will retail at “$15.00 - $42.00 for lingerie and $24.00 - $62.00 for swimwear,” and will arrive at “retailers worldwide beginning late January 2018.” The “ limited edition styles will only be available while supplies last.”
To start, Parfait is offering four lingerie groups including “Modern: a sleek collection of elevated everyday basics inspired by sport styling; Sweetheart: a romantic range complete with feminine, heart-trimmed lace in irresistible colors; Butterfly: a supportive collection inspired by the beauty of nature available in a bold butterfly print; and Tattoo: a decadent collection offering two new silhouettes with luxe satin detail and exquisite embroidery sure to delight.”
There are three swim collections including “Flair, a 50s-inspired one-piece in sleek black or a beautiful tropical floral print; Bold: a daring collection of flattering styles with flirty cut-outs and adjustable ties; and Divine: a supportive range featuring supportive swimwear separates with slimming, vertical piping in two color choices of black/bright rose or colorful ethnic texture/white.”
The plan for MOD by Parfait is to introduce new lingerie collections bi-annually, “while swimwear will be introduced annually for the spring/summer season.”
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