(Filed Under wholesale Lingerie News). Stella McCartney announced a licensing deal under which her lingerie and swimwear will be produced and distributed by ISA Spa, the Milan-based textile and apparel maker.
The collections will begin with the Autumn Winter 2018 season and be available in stores by July 2018, according to the designer.
“The Stella McCartney lingerie collection initially launched in 2008, followed by swimwear in 2016,” according to the announcement. “The range now also includes sleepwear, the annual Breast Cancer Awareness Limited Edition set, as well as double mastectomy post-operative bra; both of which will be supported by a Breast Cancer Awareness campaign throughout October. The range will fully transition into the new business partnership with ISA Spa aiming to focus on building new product categories, a strategic global growth and expansion of the Stella McCartney lingerie and swimwear ranges following on the steadfast growth of the brand’s mainline.”
“The Stella McCartney lingerie collection price ranges from $35-$450, while swimwear prices range from: $95- $425. The collections are available at Stella McCartney stores and online on www.stellamccartney.com as well as select retailers worldwide including Harvey Nichols, Harrods and Selfridges in the UK, Neiman Marcus, Bloomingdales and Saks Fifth Avenue in the US, Le Bon Marche in France, Myer and David Jones in Australia as well as Net-a-Porter.com.”
ISA Spa described itself as “one of the world’s leading textile manufacturer for clothing, accessories (foulards, scarves, hats, gloves, ties), underwear, beachwear and activewear for the luxury market.” The company added it has “evolved into the leading supplier, manufacturer and distributor for the major luxury brands globally,” with collaborations with “over 40 luxury brands” including licensing deals with Ermenegildo Zegna, Dsquared and Jimmy Choo.
Said Stella McCartney: “Lingerie has been a personal obsession of mine for a long time and I have always been inspired by it. While for swimwear I want to encourage women to feel confident and comfortable about themselves and in what they are wearing. This is an important new chapter for us at Stella McCartney and I feel that we have found the perfect partner for us, who really understand our brand and will bring together quality, ability and a high level of commitment to take us to this next chapter.”
Stella McCartney currently sells, according to her company, “women’s ready-to-wear, menswear, accessories, lingerie, swimwear, kids, fragrance and Adidas by Stella McCartney collections through 51 free-standing stores including London, New York, Los Angeles, Tokyo, Hong Kong, Paris, Milan and Shanghai. Her collections are distributed in 77 countries through 863 doors including specialty shops and department stores.”
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