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Cano Buys EuroSkins, Eurotard Dancewear

Tolbert Yilmaz and Rodrigo Cano in 2015
Tolbert Yilmaz and Rodrigo Cano in 2015

(Filed Under wholesale Lingerie News). Rodrigo Cano of the Cano Group has purchased the company that produces EuroSkins shapewear and intimates as well as Eurotard Dancewear. The deal closed as of the start of September.

Cano had worked for the company, Tolbert Yilmaz Manufacturing, named for its owner, for over 30 years, most recently as general manager. Neither the purchase price, nor the annual sales of the firm were disclosed.

“Cano joined Eurotard Dancewear three years after the company’s inception and has worked side by side with Yilmaz for over 30 years developing the brands to be leaders in the dancewear and intimates sectors,” according to the firm. “Eurotard Dancewear and EuroSkins Intimates were established from Yilmaz’s love of dance and passion for design. His commitment to provide the best products is unmatched in the industry, and his support of retailers is truly one of a kind.”

Declared Yilmaz, “It has been an honor creating a brand that retailers and consumers can rely on. This company has been a labor of love, putting careful attention into every single detail from product, to pricing, to placement in retail stores. I am grateful for the loyalty and support retailers have shown me the past thirty-five years, and my hope is for that support to continue with the Cano Group, Inc.”

A key to the success of the company has been its focus on selling its products exclusively through retailers and its refusal to sell its products directly to consumers over the internet. Over the years “we have been protecting retailers and designing programs to work with them,” Cano told BODY. One such arrangement allows consumers to start the ordering process on its website, but the company then sends the transaction to a local retailer to complete the sale.

“We are for the store,” emphasized Cano, indicating the phrase is a company motto. “Eurotard Dancewear and EuroSkins Intimates will stay steadfast in their commitment to remain retailer exclusive. No immediate action from customers is required. Under the Cano Group, Inc., Eurotard Dancewear and EuroSkins will remain a leader in the industry, providing the highest quality products with innovative design and competitive pricing.”

Cano also said that the firm has recently started “phasing out” the brand name Julie France that had been used on some of its products, including shapewear.

“As Yilmaz transitions from apparel manufacturing, he will continue his business ventures in real estate development,” the company added. — NM

more wholesale Lingerie News >>

Published 09-05-2017 by Nick Monjo

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Cano Buys EuroSkins, Eurotard Dancewear

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