top shadow
BODY

To receive more info from Soma about a particular product, Click on the photo (photo will enlarge).

TellTale from Chico’s / Soma TellTale from Chico’s / Soma TellTale from Chico’s / Soma TellTale from Chico’s / Soma


Added: Aug 2021
TellTale from Chico’s / Soma

Added: Apr 2019
TellTale from Chico’s / Soma

Added: Apr 2019
TellTale from Chico’s / Soma

Added: Apr 2019
TellTale from Chico’s / Soma

Added: Apr 2019

current news

Soma Q2 Sales Comps -1.8%, Reversing Trend


(Filed Under wholesale Lingerie News). Soma comparable sales fell 1.8% in the quarter ended July 29, reversing a lengthy series of positive sales comps dating back (with one negative exception in the third quarter of 2015) since the second quarter of 2009.

Parent company Chico’s FAS also announced that Mary van Praag would start as president of its lingerie division on September 5, 2017. “Van Praag most recently served as CEO of Perricone MD. Prior to that, she held senior executive roles at Coty, Inc. and Johnson & Johnson’s beauty division,” according to a release.

The previous president of Soma, for about seven years, Laurie Van Brunt, left the company last spring.

Said Shelley Broader, president and CEO of Chico’s, “We look forward to leveraging Mary’s global, multi-channel and brand-building expertise, along with her deep understanding of our target customer, to capitalize on Soma’s growth potential.”

Soma’s sales in the second quarter were $91.97 million, compared to $93.53 million in the three months ended July 30, 2016. Soma’s sales made up 15.9% of the Chico’s FAS total of $302.22 million in the latest quarter. The firm’s other apparel brands are Chico’s and White House Black Market.

There are currently 273 Soma “frontline boutiques” and 19 Soma outlets out of the total 1,482 Chico’s stores. — NM


more wholesale Lingerie News >>

Published 08-30-2017 by Nick Monjo

Related Articles

Second Quarter Sales At Soma Jump 52.5%
Group Urges Changes At Soma Parent Company
Soma Q1 Sales $107M, Up 33% From 2019
Soma Fourth Quarter Sales Jumped 12.5%
Soma Q2 Sales Fell 15.3% To $84.3 Million
Soma’s Online Sales Strong During Quarter
Soma Closes All Stores, Outlets Until April 1
Soma’s Q4 Comps Up 9.4%; Sales Rise 8.2%
Soma Comps +11.3%, But Closes 8 Locations
Soma Reports 10.9% Q2 Comp Sales Growth


Comment on this article, brand or product

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2021 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2020 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow