top shadow

Trade Readers:
I am a Manufacturer’s Rep
I am a Distributor
I am a Textile Supplier
I am a Banker or Factor
I am an OEM Producer
I want to receive more info from this company about its products
I want to receive a catalog from this company
I want to learn more about carrying this brand in my store; have them contact me
I would like to become a manufacturer’s representative for this company; have them contact me
I want to comment on this brand
I am a store owner/buyer who would recommend this brand to other stores

Consumer Readers:
I am a consumer who wants to purchase garments from this company; have someone contact me
I am a consumer who wants to know how/where to purchase this product

I am a consumer who would like a consumer catalog, if you provide one
I am a consumer who would recommend this brand

current news

Soma Q2 Sales Comps -1.8%, Reversing Trend

(Filed Under wholesale Lingerie News). Soma comparable sales fell 1.8% in the quarter ended July 29, reversing a lengthy series of positive sales comps dating back (with one negative exception in the third quarter of 2015) since the second quarter of 2009.

Parent company Chico’s FAS also announced that Mary van Praag would start as president of its lingerie division on September 5, 2017. “Van Praag most recently served as CEO of Perricone MD. Prior to that, she held senior executive roles at Coty, Inc. and Johnson & Johnson’s beauty division,” according to a release.

The previous president of Soma, for about seven years, Laurie Van Brunt, left the company last spring.

Said Shelley Broader, president and CEO of Chico’s, “We look forward to leveraging Mary’s global, multi-channel and brand-building expertise, along with her deep understanding of our target customer, to capitalize on Soma’s growth potential.”

Soma’s sales in the second quarter were $91.97 million, compared to $93.53 million in the three months ended July 30, 2016. Soma’s sales made up 15.9% of the Chico’s FAS total of $302.22 million in the latest quarter. The firm’s other apparel brands are Chico’s and White House Black Market.

There are currently 273 Soma “frontline boutiques” and 19 Soma outlets out of the total 1,482 Chico’s stores. — NM

more wholesale Lingerie News >>

Published 08-30-2017 by Nick Monjo

Related Articles

Q2 Comparable Sales Down 0.9% At Soma
Soma Q1 Comps Down 5.8%; Cuts Store Count
Soma Comparable Sales Down 2.3% For Q4
Soma Comps Fall For Second Quarter In Row
Soma Q2 Sales Comps -1.8%, Reversing Trend
Soma Comparable Sales Up .2% In Latest Quarter
Soma Intimates Comp Sales Rise Yet Again
Soma Store Comps Up 0.4% In Third Quarter
Soma: Sales Rise, More Stores To Open Soon
Investor Urges Soma To Open 300 More Stores

Comment on this article, brand or product

Disclaimer: The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.

NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2017 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2018 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to
bottom shadow