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Seven 'til Midnight Featured on "Tough Love"

Staff with "Tough Love" contestants.
Staff with "Tough Love" contestants.

(Filed Under Fashion News). Once again Seven ‘til Midnight, has gotten some reality T.V. recognition.

The March 29th episode of the VH-1 matchmaking show “Tough Love,” which is produced by Drew Barrymore, was filmed at the Seven ‘til Midnight showroom in Los Angeles, and featured female contestants clad in the brand’s lingerie. In the days after the episode aired, Seven ‘til Midnight, which is owned by Carrie Amber Intimates, noticed 55,000 hits on their website.

Seven ‘til Midnight’s plus-size costumes were featured on an October 2008 episode of “the Janice Dickinson Modeling Agency” reality television show on Oxygen. The former producer of Janice Dickinson is now working on “Tough Love,” and asked the brand if they would like to be featured.

For the March 29th episode, female contestants chose and posed in outfits that reflected “their own version of sexy.” Although most of the styles featured were under the Seven ‘til Midnight label, there were a few styles featured under the Spreegirl and Carrie Amber labels, all of which are produced by Carrie Amber Intimates.

“Some of the girls were working on toning down their sexiness, while others were trying to branch out of their usual conservative looks,” Vinh Luong, the company’s director of sales and marketing, said. “They had a lot to choose from to reflect their personalities. We found that fun and flirty looks worked well on all kinds of women because they are colorful and flattering without revealing too much skin.”

According to Luong, the company’s goal, particularly with Seven ‘til Midnight, is to bring sexy lingerie and costumes into the mainstream. She added that seeing their styles on T.V. “only confirmed that we are doing something special.”

Seven ‘til Midnight is based in Los Angeles, California. For further information, call (626) 371-1980.

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Published 04-01-2009 by Amanda Torres Price

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