(Filed Under wholesale Lingerie News). As promised, important new products have just been launched by Shapeez, providing retailers with several ways to boost sales from the brand’s large customer base.
First, the Shapeez has introduced the Silkee Tankee, a minimizer that combines the benefits of a structured, non-padded bra, that smooths and shapes while eliminating the look of back fat and bulges. The bra also features a scoop neckline in back so it can be worn with more revealing outfits.
The Silkee Tankee is available in nude and black, in a wide range of sizes, and has a suggested retail price of $89. The bra is one of a dozen styles from the company, all based on the full-back design concept developed and patented by co-owner Staci Berner a decade ago.
“The Silkee Tankee is for women with larger cup sizes that want all the benefits of our Essential Collection without adding to their breast size. It’s perfect for those who enjoy the look and feel of a seamless non-padded cup,” said Berner.
Another introduction is Suddz, a proprietary lingerie wash. “We specifically designed this wash for the special fabrics and delicates such as those used in our own Shapeez bras. But we have also tested it on many other brands of lingerie, and with all forms of make-up, sweat, deodorant, and it performs amazingly,” declared co-owner David Berner. “We have also tested it on various brands of adhesive bras, and they all returned to ‘like-new’ condition. The adhesive returned perfectly. Very exciting!!!”
Later this Fall, Shapeez expects to introduce the Comfee bralette, also based on the company’s patented design concept, but available in five primary sizes that can be used with or without bra cup pads. Different size pads can be inserted into this pocked bra providing nipple extra coverage and support. “We wanted to have a product with a smaller number SKU’s to make it easier for a new retailer to try out our brand for the first time.”
Up until now Shapeez has not offered bottoms, but that is about to change. Panties and leggings are currently being developed to coordinate with many of the company’s existing bras.
“All of these new products will provide a seamless and profitable way for our many long-time retailers to leverage new business from the existing Shapeez styles and the thousands of women in our loyal and enthusiastic consumer base,” explained David Berner. “They also provide more reasons for stores who do not carry Shapeez to try us out.”
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