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current news

ROunderbum Launches Women’s Collection


(Filed Under wholesale Lingerie News). ROunderbum, the underwear line that has established itself in the men’s market with a variety of styles that enhance the male physique, is bringing a similarly-themed collection for women to the U.S. market.

The new tops contour and shape, and some of the women’s bottoms are designed with removable pads. Other bottoms provide lift and shaping without padding. All, according to Dora O’Rorke, vice president of sales, utilize ROunderbum’s unique and subtle approach. “It is unlike anything else offered in the marketplace. If you look at the ROunderbum pads you will notice they taper down around the edges, so even when worn with tight clothing like leggings, they are not visible. It is also important that our product is smooth and contouring to the body. Our competition may be trying to enhance parts of the body like ROunderbum, but we are doing it comfortably without anyone knowing it.”

Style #JD03 is an “elegant padded high panty,” that “adds volume. The high-rise design increases gluteal volume, while hidden seams make it impossible to notice the padding,” according to O’Rorke. “The ROunderbum patented padded technology is undetectable under clothing. Conservative and elegant, this panty is specially intended for those ladies who prefer a more traditional appearance.” The pads are removable.

Style #JD06 is a padded, low-rise bikini “that adds to gluteal volume, with the same hidden seams that make it impossible to notice the padding.” The pads are removable.

Style #JD07, the Lift Boyshort, “lifts, rounds and shapes the buttocks without padding. The hidden seams technology create the lifting effect. It was designed for those who prefer a more subtle and discreet change.”

Style #RWT01, the Seamless Bra Top, is a “seamless compression top, comfortable for any time wear. It is knitted for uplifting shape and comfort and is designed to eliminate bra lines.”

Style #RWT02, the Seamless Compression Tank Top “smooths and shapes while being very comfortable. The cross back helps posture and the garment eliminates bulges.”

Style #RWT03, the Seamless Compression Short Sleeve Top, “has slightly longer sleeves to shape and smooth the upper arms to the elbows.”

Contact O’Rorke at (727) 422-4833 or dora@rounderwear.com.


more wholesale Lingerie News >>

Published 07-17-2017 by -

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ROunderbum Launches Women’s Collection


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