(Filed Under wholesale Hosiery News). The Camouflage Cellulite Body Liner is new “high waist, nylon, and spandex hosiery that smooths cellulite, firms the flabby areas and slims your silhouette,” according to the company website. It spent two years in design and is just starting to sell to consumers.
The liner “was launched in 2015 out of frustration with my cellulite,” owner Jacqueline Brown, a newcomer to the industry, told BODY. “Seeing the cellulite through my lined slacks tugged at my self-esteem and limited my clothing options for years. After trying several products on the market, I was unable to find a product that did what I need it to do.”
“I created the product based on my body challenges,” she continued, then worked “with my manufacturer to create the product. Next, asked a group of women of different shape, sizes, ethnicity, and age to try my product and provide feedback. The women tried my product and provided feedback. I listened, analyzed their feedback, and tweaked the product as necessary.”
One style of body liner is currently offered, which stretches from under the bust all the way to the ankles. Sizes are small, medium, large and extra large, in black, white and beige. Later this summer two new styles will be available, one that comes to above the knee, the other that is footed. Additional colors, such as navy and charcoal, are contemplated. The U.S.-made product retails for $25 and Brown said the “wholesale price is $18 a pair.”
The body liner is not yet available in any stores but will begin to retail on Amazon “as of 20 July.” Brown will exhibit at the New York Curve show in August, and can be reached at firstname.lastname@example.org.
“Currently, I do not have an independent sales reps,” concluded Brown. “However, I am interested in talking with” them.
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