(Filed Under wholesale Lingerie News). The Altitude Intimates show has signed contracts for about 40 lingerie companies for its upcoming show, September 25 and 26, according to executive director Eric Ehrens.
The event, to be held at the Paris Hotel in Las Vegas, also has commitments from a number of adult products wholesalers. And Ehrens expects “many more” exhibitors of both varieties to come aboard over the next three months.
“I think it will be very successful,” he told BODY. “Most of big guys have big booths.”
The show, which was held at Planet Hollywood last April, is moving to a single, large room at the Paris Hotel. Adult product exhibitors will be located at the back, in a semi-partitioned area entitled the “Sexy Studio.”
A significant change for the upcoming Altitude is higher booth prices. A 50 square foot booth is now $3500, a 100 square foot booth is $4900 and a 200 square foot booth is $9500. In addition, unlike in April, booth cost does not include hotel rooms.
For the April event, a 50 square foot booth had been $2000, a 100 square foot booth had been $4000 and a 200 square foot booth $7500 according to show contracts reviewed by BODY. For the April event, exhibitors with 100 or 200 square foot booths had received a free hotel room for three nights.
“We have eliminated the fashion show and seminars for the September show,” Ehrens continued, noting these extra features will return for the event in April, 2018. Altitude in September will again feature hard wall booths, and will be offering, for the first time, slat and grid arrangements for the walls. There will be no drayage fees in September, he stated.
Exhibitors already contracted to be at the next show, according to a list sent to BODY by Ehrens at the end of June included: “Glamory Hosiery, Ellie Shoes, J. Valentine, Pastease, Gregg Homme, Andrew Christian, Neva Nude, Music Legs, Magic Silk, iCollection, Dynashape Intima, Be Wicked, Patrice Catanzaro, Burleska, Fever/Smiffy’s, Just Sexy Lingerie, X-Gen Products, Rene Rofe, Shirley of Hollywood, Roma Costumes, Fantasy Lingerie, Allure Lingerie, Elegant Moments, Coquette International, Escante, Mapalé Lingerie, Dreamgirl International/High-Jinx, Seven til Midnight, Oh La La Cherie, Leg Avenue, Hoss International, Starline/Ravewear, Forplay, Felina USA, Popsi Lingerie, Shame Lingerie, Sportsheets, Uber Lube, Hustler Lingerie, Satisfier, Shibari Wands, Synergy Erotic Novelties, Holiday Products, Williams Trading Co., MD Science, Eldorado, Entrenue.” The director said additional exhibitors were in the process of signing on, but BODY had not received those names as we went to publication. Contact Ehrens at: email@example.com or (631) 446-4666. — NM
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