(Filed Under wholesale Sleepwear News). Noble Mount is an established men’s and women’s apparel collection, including sleepwear, loungewear, underwear and intimates, looking to expand its wholesale business.

Based in Preston, Washington, and open since 2005, the company sells on Amazon and its own website. “We will be bringing an entirely new collection for Spring/Summer 2018 to the Curve expo” in August owner Shabbir Sharaf told BODY. “We are working on an entire line of sleep and lounge silhouettes like pajama sets, robes, chemises, pants, shorts, etc. in new fabric collections like 100% Silk, 100% cotton double layer fabric, velvet, crushed velvet, linen and bamboo. Our main focus in 2018 is classic silhouettes in new fabrics.”

Retail prices for collection range from $72 for cotton pajama sets up to $253 for pure silk. “Depending on the collection, fabric and styles, the wholesale prices will range from $20 for lounge shorts and pants to $40 for a cotton pajama set to $150 for 100% silk pajamas.”

On the company website the firm explains, “Our first item was a 2pk pair of premium cotton lounge pants, which got great reviews from customers for its relaxed fit and 100% cotton fabric which was breathable and soft. Since then, we have expanded into a complete line of clothing, handbags, jewelry, scarves and much more in the pipeline.” The firm also notes, “To make sure our customers do not have to wait long, we have partnered with Amazon to ship all our products from their warehouses.”

Sharaf admitted the company has not sold its products in other stores to date. “This is the first time we are bringing our collection to the rest of the channel. For the past 12 years, we have been focused on growing our direct to consumer business.” He added, “We are looking to start slow with key boutiques and department stores with focus on building brand identity.” As part of the strategy, “We are looking for independent sales reps in key metropolitan areas across the U.S.”

Asked what sets his company apart, the owner explained, “Since we started in 2005, we have had our intense focus on premium fabrics and quality of craftsmanship. We have incorporated a ton of direct feedback from our customers and refined our fit and construction to offer items that our customers want and not what the designers choose to design. Our pricing is very accessible and we want to keep it that way. We focus on some of the core things that our customers will always want — fabric quality, fit, fresh prints and affordable pricing — we believe that is always going to be a winning combination.”

Over the years, Noble Mount has built up an extensive international following. “Apart from the U.S., we sell in Canada, UK, Germany, France, Italy and Spain. We plan to introduce our line in China in 2018.” Contact Sharaf at wholesale@noblemount.com. — NM

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Published 06-27-2017 by Nick Monjo