(Filed Under wholesale Lingerie News). IHL Group signed a six year licensing agreement to produce Elie Tahari men’s, women’s and children’s sleepwear, intimates and underwear.
The deal provides “exclusive wholesale rights for these collections to all channels including department and specialty stores throughout North America.”
“This exciting new partnership represents an important step for IHL Group in our ongoing strategy of enhancing our global brand portfolio and further establishing our presence within the intimates and sleepwear industry across all major channels,” declared Sami Souid, president.
According to IHL, which is also known as Icy Hot Lingerie, the Tahari line is “Launching to the trade in the August 2017 market and positioned to hit stores in July 2018.” The announcement noted “the full collection will feature women’s offerings such as luxurious, feminine and sophisticated bras, panties, and sleepwear with lace detailing and exclusive prints, as well as premium quality men’s undergarments in soft comfortable fine fabrications. First year sales projections for the collection are expected to exceed $10 million at wholesale.”
IHL is a division of USA Apparel Group, which also produces sportswear, outerwear, footwear, handbags and accessories, and licenses, according to its website, other brands including Catherine Malandrino, Adrienne Vittadini, Rafaella and Rocawear for those categories. Contact Souid at firstname.lastname@example.org.
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