(Filed Under wholesale Maternity News). New Zealand maternity company HOTmilk lingerie has launched in the U.S. market with their newly opened distribution office in Georgia.
They are currently seeking retailers interested in carrying their products, which they market as more sensual, flattering and pretty than most maternity intimate apparel. Bra sizes range from 32 to 42 and A through G cups, with approximate retail prices of $26 to $28 for panties, and $58 for a bra.
The company recently launched the “Nesting Instinct” collection consisting of cotton-lined bras made microfiber with lace embellishments, and sleep and loungewear made from cotton and cotton modal. Shades include burgundy, lavender, pink, blue, yellow and black. The sleep and loungewear includes floral patterns, and ranges from the sexy to the comfortable.
To complement the new collection, they also recently launched a new website. The company describes it as very interactive, since it includes options for customers such as ‘sending a hint’ to their significant others detailing their favorite HOTmilk styles.
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