(Filed Under wholesale Lingerie News). BL Intimates has just started shipping Exquisite Form bras in a variety of new colors, according to corporate account manager Stephanie Bronk. Previously the bras were available in white.
“We are also seeing lots of success with our shaper pants,” she added, referring to three styles of briefs the distributor introduced about two years ago. “These were previously only sold online at Sears but are now available in store and we are very happy with how they are performing.” BL Intimates is a joint venture of Fruit of the Loom and Lamour Hosiery.
One of the new bra colors is beige, which is now being offered “in our longline styles 5107530 and 5107532.” She added that bra style 5100565 is being offered in “new fashion colors Times Square navy and Walnut.” Style number 5100548 is being offered in black and “is also getting lots of attention! Now is the time for all boutiques to place their orders on these new colors if they haven’t already.”
Both boutiques and mass retailers across the country “are already seeing lots of positive feedback and some great selling,” said Bronk.
The shaping briefs “are an extremely great value at two for $20.00 MRSP,” and have been doing well at boutiques. The three styles are offered “in various colors, and in a wide size range (M-L-XL-2XL-3XL-4XL-5XL).”
“No surprise, but Exquisite Form is doing phenomenally online. We launched on HerRoom.com one month ago and are so pleased to see how well the bras and shapers are performing. Customers can find the entire program on the website, all styles, colors, and sizes are available to order.”
“Last but not least,” Bronk concluded, “we are almost ready to launch our very own Exquisite Form website in the next few weeks! Our customers will have access to exclusive promotions, fit and product videos, and most importantly, will be able to order their favorite bras straight to their doors. Website is still under construction but will be found at www.exquisiteform.com.”
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