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current news

New Products Coming Soon From Shapeez


(Filed Under wholesale Shapewear News). Shapeez continues to expand rapidly in 2017, and is about to launch several new products which should accelerate its growth. Some of the new offerings may appear as soon as August, with more to follow in the months beyond.

“All these introductions will give retailers new opportunities to build on the sales they are already generating from the existing family of Shapeez products,” declared CFO and co-owner David Berner.

Shapeez currently markets 11 bras and one slip. But until now the company has not offered any bottoms, which happens to be one area targeted in the expansion. The bras were invented over a decade ago by co-owner and CEO Staci Berner. All feature a patented design concept that eliminates the look of bulges and back fat, while at the same time providing full bra support and slimming and shaping benefits.

New bottoms are being designed to coordinate with many of the company’s existing bras. Likely additions include leggings and panties. Also expected are activewear pieces to coordinate with one of the company’s most successful designs, the Sportee sports bra.

Another new invention on the horizon at Shapeez is the Comfee bra. This style utilizes the company’s patented design concept, but will be available in only three sizes, small, medium and large. The idea is to offer a style with a small number SKU’s, making it easy for retailers to stock. It provides a comfortable way for stores to try out the Shapeez concept for the first time.

Also coming soon will be a proprietary lingerie wash. “Experienced retailers know that a targeted garment cleaner can be an effortless way to increase sales. And ours will be supported by our reputation, as well as our branding and marketing materials. Consumers will respond to the concept that, ‘If you are buying Shapeez products, you should be using the wash we recommend.’ This will be another way stores can increase profits with Shapeez.”

“Existing Shapeez retailers should be ready to ask about these introductions as the summer draws to a close,” said David Berner. “And now those who have never tried our styles will have, in the months to come, several more reasons to do so.”

In other news, Berner noted that sales have been increasing dramatically, not only in the U.S., but also internationally in such countries as Canada, Australia and the U.K.


more wholesale Shapewear News >>

Published 04-26-2017 by -

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Shapeez: Social Media Program For Retailers
Getting Them To Try On Their First Shapeez Bra
Shapeez: Growing Sales Through Store Education
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Interview: Staci Berner, Shapeez Co-Founder


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