(Filed Under wholesale Activewear News). Since its launch by Shapeez in 2013, sales of the Sportee sports bra have gradually risen to make it one of the company’s most successful products.
As a result of the Sportee’s success, the company is now on the verge of creating a complete active collection that will not only offer additional color variations of the bra, but of also a variety of related active products, including bottoms.
With the new gear expected to arrive later this year, CFO David Berner discussed the key reasons why the Sportee’s has been so well received. “First, of course, there has been a surge in consumer interest in exercise and active apparel, including sports bras, in recent years. But it is also has become a crowded market, with a million choices. And what sets us apart — and has been driving our success — are the key differences in design.”
To begin, the company’s sports bra incorporates the patented design concept, built into all Shapeez bras, that eliminates the look of bulges and back fat, while at the same time providing full bra support and slimming and shaping benefits. “No other sports bra can offer these popular benefits!”
“Second, the Sportee will fit a customer better because it utilizes our proprietary fitting system that measures cup sizes in half inch increments.” (Instructions and a full explanation of the system can be found on the company’s website: https://shapeez.com/pages/sizing).
Next, the Sportee incorporates a full underwire bra that is built into the garment. “And our bra is constructed of an all way stretch fabric that moves with the wearer, while also providing superior support. Support is obviously a key component of a successful sports bra.”
“Finally the Sportee includes a full coverage, tank style breathable mesh back,” concluded Berner.
Co-owner Staci Berner, who create the overall Shapeez concept as well as designing the Sportee, emphasize that “With a sports bra, the need for a correctly fitting bra is amplified, because the wearer is constantly moving. That’s why our sizing system — along with the full back and bra support that is incorporated into all of our bras — enables us to provide a better sports bra.”
In other news, Shapeez has just added a new independent sales rep for Quebec, Michelle Brouillette. “She has already brought us several new customers,” said David Berner. Contact Michele Brouillette at 1569 Pere-Lelievre, Quebec, QC G1M 1P2, 418-624-2083. Email: firstname.lastname@example.org.
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