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Wacoal Hosts Fi(gh)t For the Cure at Macy’s Herald Square

Wacoal mannequins with Fi(gh)t For the Cure boxing gloves.
Wacoal mannequins with Fi(gh)t For the Cure boxing gloves.

(Filed Under wholesale Mastectomy News). On March 25th, Wacoal hosted a Fi(gh)t For The Cure breast cancer-prevention fundraiser at Macy’s Herald Square in New York City. This is one of several Fi(gh)t For The Cure events the company has scheduled at each of its major department store retailers in 2009, which include Saks, Bloomingdale’s and Lord & Taylor.

Through the decade-old campaign, Wacoal provides participants with breast cancer education and complimentary bra fittings in Wacoal or b.tempt’d bras. At each fundraiser, the company donates $2 per woman who signs up for a fitting to Susan G. Komen For The Cure, and $2 additional for every Wacoal or b.tempt’d bra or shapewear piece purchased. According to the company, they have surpassed $2 million in donations to Susan G. Komen, and will make a guaranteed minimum donation of $250,000 this year.

With several products tailored to breast cancer survivors, from soft molded bras for women who have undergone reconstructive surgery to a sports bra, the Fit For The Cure campaign is no far stretch for the company.

But it’s not just about breast cancer prevention. According to Wacoal, research has shown that 8 to 10 women wear the wrong sized bra because they don’t feel comfortable being fitted by a stranger, or their body shapes have changed due to menopause or surgery. The difference is comfort level according to bra fitters Lidra Joyce, Adrienne Gloe and Doreen Williams, who worked the March 25th event. The team stated they passionately uphold their mission to inspire confidence, making sure that every customer leaves the store with a properly fitting product in tow.

For further information on Wacoal’s Fit for the Cure events, visit

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Published 03-31-2009 by Amanda Torres Price

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