(Filed Under wholesale Lingerie News). An interesting newcomer to the recent Curve show in New York was Palmetta, an attractive brand produced in Russia and distributed out of the Chicago area.
“Palmetta has been on the U.S. market since 2016,” explained Kate Gordin, who with her partner Ilya Poletaev, are launching the label in North America. “It’s been selling primarily in several Chicago boutiques as a test drive.”
Stores already carrying the lingerie include G Boutique in Chicago and Posh Boutique in Highland Park, IL.
Founded in 1990 in Russia, the company has “over 150 boutiques under the brand Palmetta and also sells to exclusive boutiques that are carefully selected in order to maintain already established image for the brand.” The U.S. and Russia are the only two countries currently selling the brand according to Gordin.
Bras in the line wholesale for $24 to $45, with a suggested retail price range of $49 to $99. Panties wholesale for $9 to $28, with a suggested retail price range of $18 to $56. Chemises wholesale for $30 to $49 with a suggested retail price range of $60 to $98.
“Curve NY was our first trade show. Our main objective was to test the waters so to speak, and to get a direct feedback from retailers. We were pleasantly surprised at the positive feedback we have received about the product.”
A significant help in establishing the new line will be Gordin’s five years of experience as a lingerie retailer with Romantika Intimate Luxury north of Chicago, from 2008 to 2013. That high end store is now closed, but she retains all of the knowledge of what works — and does not work — in the U.S. market. “We specialized in luxury European brands such as Lise Charmel, Aubade, Simone Perele, Maison Lejaby.”
“Eventually, the idea is to establish a distribution company,” she said of her new venture. “We are often contacted by various European brands that are interested in entering the U.S. market.”
Of her expectations for the brand, Gordin continued, “Palmetta has 25 years of industry experience and is recognized for its quality, fit, and design elements at an price point that creates excitement. Palmetta is dedicated to supporting our retail partners by not selling direct, not selling to discounters, and not selling online. I believe Palmetta has a lot to offer to brick and mortar stores, that are not only challenged with maintaining sales in the current economy but also affected by ever growing competition from online retailers.”
“The brand has a seven step quality control practice where literally every piece is checked by hand before it’s shipped out. The fabrics and lace are sourced from Europe. In other words, this is an established brand with vast experience and great capabilities.”— NM
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