(Filed Under wholesale Men's Underwear News). ROunderwear is finding success in the men’s underwear market with a surprising innovation: padded buttocks.

Two styles from the company pad “the butt area to make it look fuller and rounder than in reality,” explained Dora O’Rorke, vice president of sales. “It is unlike anything else offered in the marketplace. If you look at the ROunderbum pads you will notice they taper down around the edges, so even when worn with tight clothing like leggings, they are not visible. It is also important that our product is smooth and contouring to the body. Our competition may be trying to enhance parts of the body like ROunderbum, but we are doing it comfortably without anyone knowing it.”

The company, which uses the extra capital “O” in its name to emphasize the additions its products provide, works “with what mother nature gave you to enhance areas of the body that our customers wish to improve.  Our customers can look the way they want to look without unnecessary cosmetic surgeries or spending hundreds of hours in the gym.” 

ROunderwear sells two styles of foam enhanced men’s underwear, JC01N, the padded boxer brief ; and JC02N, the padded trunk. Both are offered in small, medium, large and X-large, and are composed of 93% cotton, 7% elastane. Wholesale price is $10 with a suggested retail of $25.   

The underwear is available in black, gray and white, “as well as seasonal fashion colors and prints.” The top selling color and style is the padded trunk in black. 

O’Rorke noted that the padding is removed for washing. Contact her at (727) 422-4833 or dora@rounderwear.com.

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Published 01-25-2017 by -