(Filed Under wholesale Lingerie News). UI Global Brands CEO, designer, and founder Psyche Terry has launched her latest intimate apparel line. The “Inspire Psyche Terry” collection was itself inspired by “Psyche the Greek goddess of love and beauty,” explained its creator.
“Psyche is beautiful, romantic, strong, and powerful. The mythical story surrounding the Greek goddess Psyche is not just a typical love tale: it’s also about overcoming obstacles through relentlessness and fighting for what you want. Psyche uses her beauty and ambition to achieve her desires of success and love. She is fearless, she is bold, and she never gives up!”
Terry, who calls herself an “American Woman-preneur,” said she used “this empowering story to create a collection of regal and romantic bras, daywear, sexy loungewear and bridalwear for the modern-day goddesses fighting for their dreams. The line offers romantic symmetry, free drapery, detailed bodices, blousing and up draping, all while reflecting premium quality and the timelessness of Greek styles in present day America.”
The designer added that “Like the Greek royalty,” she wants women to “feel empowered to be successful and follow their individual desires.” Terry describes the collection as one that “embodies modern boldness and fearlessness, balanced with the timelessness of romance, aspiration, and desire, much like the beautiful goddess Psyche.”
“Wholesale price points range from $20-$35, retail price points range from $47-$68, and we use MAP pricing for e-commerce,” she noted. “We work hard to ensure all of our items are shipped as quickly as possible, so after the products are launched on January 25, customers can expect their orders to be shipped next day. As a woman and mom of three,” Terry emphasized, her body and those of her customers are constantly changing. That’s why she “expanded the line to include sizes small-4x, because everyone deserves to be inspired!”
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