(Filed Under wholesale Lingerie News). The new Altitude Intimates show, presented by the Lingerie Industry Association (LIA), will feature both $2000 (5’ x 10’) and $4000 (10’ x 10’) booths, as well as hard walls included in the package. Significantly, the simple booth layout will mean “no drayage fee” for exhibitors, according to management.
Confirmed exhibitors at the show include the ten original LIA members: Allure Lingerie, Coquette International, Dreamgirl International, Elegant Moments Lingerie, Escante, Fantasy Lingerie, Hoss International, J. Valentine, Mapalé by Espiral, Roma. At least two additional large lingerie firms have signaled they will also be showing, according to show management, but those companies had not confirmed their participation to BODY as we went to press.
The event at Planet Hollywood in Las Vegas will open with a two hour “buyer preview” at 3pm on Sunday, April 2, the set-up day. That will be followed by a three hour cocktail party. On Monday, during the show, there will be two, hour-and-a-half-long fashion shows. Breakfast and lunch will be served on Monday, as well as hors d’oeuvres and cocktails that night. Breakfast and lunch will be offered on Tuesday, the final day of the event.
“Each exhibitor will receive one room free for three nights (Saturday through Monday),” with the purchase of “a minimum 10’ x 10’ booth,” according to the show. “To celebrate our inaugural show save 10% if you book by December 15th, 2016.” Corner spaces will be provided free on a first come first serve basis. And an additional 5% off will be granted to those companies that join the LIA.
According to Altitude, hotel rooms during the event “will be available for a special rate of $85 USD per night plus resort fee.” Contact Crystin Ehrens, LIA managing director, at firstname.lastname@example.org or 1-631-446-4666.
Eric Ehrens of the show explained that the drayage fee would be eliminated so long as exhibitors used the booth spaces as provided and did not need to bring in additional heavy pieces or structural elements. Exhibitors would, for example, be allowed to carry in their own apparel samples without extra charge, he said. — NM
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