(Filed Under Fashion News). Santa Barbara, Calif.-based lingerie store A Tropical Affair has recently announced the launch of its website, www.atropicalaffair.com.

The new site will allow customers the opportunity to purchase intimate apparel online from designers including Badgley Mischka, Cosabella, Huit and Mimi Holliday among others.

"Our web store and our brick and mortar store have similar, but separate inventories," said store manager Geneva Boddy-McMahon.

"The great thing about adding a web store is that it increases our buying power. We are able to pick up smaller, more unique lines that we may not have been able to make enough space for at our store, and distribute them between the locations."

more Fashion News >>

Published 10-29-2008 by Libby Dowd