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Naked: Serra Exiting As VP Sales, Merchandising

Serra (far right, next to Carole Hochman) in a team photo from the Naked website.
Serra (far right, next to Carole Hochman) in a team photo from the Naked website.

(Filed Under wholesale Lingerie News). Carlos Serra is exiting his position as vice president of sales and merchandising at Naked Brand Group, the company reported in filings with the SEC. His departure is effective as of July 31.

In a filing dated July 26 the company stated he has been “terminated from his position,” but a second filing on July 27 said he “resigned from his position.”

Asked about the status of a replacement, company executives had not responded as we went to press.

Naked announced the hiring of Serra, along with Carole Hochman as CEO and chief creative officer, and Michael Flanagan as COO/CFO, on June 11, 2014, the day after it announced the successful completion of a private placement offering that eventually totaled, with over-subscription, $7.3 million.

At the time the company stated, “Naked’s greatly enhanced leadership group will pursue an ambitious strategy to establish Naked as a global lifestyle brand offering innovative and luxurious inner, lounge, sleep and active wear to both men and women.”

The extensive experience of all three executives in the intimate apparel field was also an obvious help in bringing investors to the company. Now two of the three are gone: Flanagan left the company in March of this year and Kai-Hsiang Lin was named as vice president of finance.

According to Naked, at the time of his appointment, Serra had 18 year’s experience in the intimate apparel and underwear industries, after starting in the executive training program at Macy’s. Previously he was a vice president at both Calvin Klein and Giorgio Armani and prior to that a divisional sales vice president at Hanesbrands, Inc. — NM

more wholesale Lingerie News >>

Published 07-28-2016 by Nick Monjo

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