(Filed Under wholesale Shapewear News). TC, the shapewear brand from Cupid Foundations, is introducing a new shaping concept: “adJUST Perfect.”
“It is an adjustable concept. We build shapewear pieces that are flexible enough to size, up or down 1/2 a size, yet deliver the same level of firm compression,” according to Eric Crawford, national sales manager.
A consumer’s weight can decrease or increase over time and Cupid’s new concept is a practical solution. “We are planning to offer three styles to start,” explained Crawford. “Two high waist bottoms and a wire free bodysuit.” We are especially excited about the bodysuit because consumers consistently want an “all in one” shaping piece that fits correctly over their hips and bust. This bodysuit is designed to be flexible enough to do just that and be your “all in one, go to shapewear piece.”
TC is showing the first “adJUST Perfect” samples at the upcoming Curvexpo show in New York, and plans to add additional styles in the Spring of 2017. Suggested retail prices for the two high waist garments are between $48 and $58. The bodysuit is expected to retail for $76.
TC previewed a sample of the hang tags with BODY. One shows a drawing of three models with the line “Designed to adJUST up or down in size, and still keep the same control. adJUST Perfect - Life Happens...Bodies Change.” Another version, with a photo of a model, reads, “Double panel control adjusts with your body.” — NM
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