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current news

Wood: Success With Its SS17 Blues Collection

New styles from Wood Underwear
New styles from Wood Underwear

(Filed Under wholesale Men's Underwear News). Wood, the men’s underwear brand, is reporting success with its SS17 Blues Collection. The line includes “Carolina Blue solid and Wet Wood and Warped Wood prints,” according to founder Terresa Zimmerman.

“Blue is always popular in men’s collections but it’s seen as trending especially strong for Spring 17,” continued Zimmerman. “Wood is on top of it, adding a beautiful Carolina Blue solid, inspired by the color of the sky across the South, accompanied by two new prints in a mix of blues, Wood’s blue liquid or “Wet Wood” and blue Warp, a fresh take on Wood’s very popular Striate line. In a move directly in response to customer feedback, Wood is adding a new boxer brief style with a functional fly to its SS17 collection.”

“We presented our Wet Wood lounge pant with a layered complementary Henley,” in the spring, she said. “Direct hit. We’re really excited about early reception to this line.” She added, “We’ve made sure the colors are fully complementary to our existing palette so the color match and merchandising opportunities are great.”

more wholesale Men's Underwear News >>

Published 07-26-2016 by -

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