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Playboy Shifts Costume License

(Filed Under Licensing News). It has been confirmed that Playboy Enterprises, Inc. has awarded an official license for North America Distribution of Halloween costumes to Rubie’s Costume Company.

Under the agreement, the license will be assigned to two of Rubie’s divisions: Secret Wishes and the newly formed Delicious Sexywear of New York.

“We are extremely pleased to be the exclusive costume licensee working with Playboy,” said Howard Beige, executive vice president of Rubie’s. “Our main objective is to design and develop a line of fun, quality costumes that will retail at a reasonable price.”

Next month, Secret wishes will debut a limited collection of Playboy costumes at the 2009 International Lingerie show at Las Vegas’ RIO convention Center. The costumes will be available for purchasing this Halloween in a wide range of specialty stores and national retail chains. An expanded line will debut later this year at the Halloween & Party Expo in Houston.

Head of Delicious Sexywear, Houman Salem, will also be launching a selection of fashion-forward products at the Halloween & Party Expo.

This year, Rubie’s has also added several other licenses, including Star Trek, Jonas Brothers, Monsters vs. Aliens, Gone With the Wind, Watchmen, Mario Brotherse, Hello Kitty, Wolfman and more.

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Published 03-26-2009 by Bruna Fernandes

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