top shadow
BODY



































Trade Readers:
I am a STORE BUYER or OWNER
I am a Manufacturer’s Rep
I am a Distributor
I am a Textile Supplier
I am a Banker or Factor
I am an OEM Producer
I want to receive more info from this company about its products
I want to receive a catalog from this company
I want to learn more about carrying this brand in my store; have them contact me
I would like to become a manufacturer’s representative for this company; have them contact me
I want to comment on this brand
I am a store owner/buyer who would recommend this brand to other stores

Consumer Readers:
I am a CONSUMER
I am a consumer who wants to purchase garments from this company; have someone contact me
I am a consumer who wants to know how/where to purchase this product

I am a consumer who would like a consumer catalog, if you provide one
I am a consumer who would recommend this brand












current news

Victoria’s Secret, Pink June Store Sales Up 4%


Victoria’s Secret’s new Twist-front Lounge Bra and Pink’s new Wear Everywhere Push-Up Bra.
Victoria’s Secret’s new Twist-front Lounge Bra and Pink’s new Wear Everywhere Push-Up Bra.

(Filed Under wholesale Lingerie News). Victoria’s Secret and Pink comparable store sales in North America rose by 4% in June, ending a two month slide in which stores sales fell 3% in April and 2% in May. When the direct business for the two brands is combined with the stores, June sales were up 6% over the same month last year.

Meanwhile, parent company L Brands “reported net sales increased 7% to $1.296 billion for the five weeks ended July 2, 2016, compared to net sales of $1.207 billion for the five weeks ended July 4, 2015. Comparable sales for the five weeks ended July 2, 2016, increased 6%.” L Brands, which also includes Bath & Body Works, La Senza and Henri Bendel, now operates “3,038 company-owned specialty stores in the United States, Canada, the United Kingdom and Greater China, and its brands are sold in more than 700 additional franchised locations worldwide.”

In explaining the June results for Victoria’s Secret and Pink, Amie Preston, chief investor relations officer stated “Semi-annual sale strength, particularly in the Pink and core lingerie business, was partially offset by softness in the non-core categories of swim and apparel. The merchandise margin rate was down significantly to last year primarily due to increased penetration of clearance selling related to the semi-annual sale and a decline in beauty as we reposition this category.”

“June was focused on semi-annual sale. As we transition out of semi-annual sale in July, we will focus on new fashion in our Body by Victoria collection featuring our new lounge bra. In Pink, we will focus on our Wear-Everywhere Bras.” (The latest “Twist-front Lounge Bra” currently sells for $42.50 on the Victoria’s Secret website. The newest “Wear Everywhere Super Push-Up” retails for $32.95 or two for $46).

Looking ahead, Preston noted that L Brands overall expects “July comps to be flat to down low-single digit.”

Since January 30th of this year, L Brands has opened six and closed four Victoria’s Secret stores, raising the total as of July 2 to 992. During the same period the company has opened two Pink stores, raising the total to 130, and closed one La Senza store in Canada, dropping the total there to 125.

L Brands overall “reported net sales of $4.727 billion for the 22 weeks ended July 2, 2016, an increase of 5% compared to net sales of $4.518 billion for the 22 weeks ended July 4, 2015. Comparable sales for the 22 weeks ended July 2, 2016, increased 3%.”


more wholesale Lingerie News >>

Published 07-07-2016 by Nick Monjo

Related Articles

VS, Pink U.S., Canada June Comp Sales -1%
VS, Pink U.S., Canada May Comp Sales Up 2%
VS Mailing Catalog, May Return To Swim
Reversing Direction, VS, Pink April Comps -2%
VS, Pink Comp Sales Up For 3rd Month In Row
Victoria’s Secret, Pink February Comps +2%
Victoria’s Secret, Pink January Comps Up 4%
Victoria’s Secret, Pink December Comps -1%
Victoria Secret, Pink Q3 Comparable Sales -4%
Victoria’s Secret, Pink October Comps +1%


Comment on this article, brand or product

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Email will not be displayed.

Related pictures

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2017 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2018 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow
*